The Clorox Company· CLX

🇺🇸 US · LargeSP500NYSE

Consumer DefensiveHousehold & Personal ProductsWebsite

Price: $104.67
Day: +6.52%
Mkt Cap: $12.66B
52W Range: $84.70 – $128.90
Volume: 5.24M
Beta: 0.53

D55D FrameworkQuarterly Data

Holdings Analysis

Insider activity, institutional flows, and fund ownership.

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The Clorox Company

CLX|Consumer Defensive|Household & Personal Products

Current price: $105

Smart Money

Dimension 5 of 5

Insider Activity, Q2 2026

Latest scored quarter, net flow, and top transactions by value

Net dollar flow$429.1K

Net share flow+5.0K

Purchases1 ($429.1K)

Sales0 ($0)

Top Notable Transactions

Insider

Type

Value

Date

Reynolds Eric H

Sale

$1.9M

Sep 4

Breber Pierre R

Purchase

$546.3K

May 7

Jacobsen Kevin B

Sale

$538.1K

Aug 14

Institutional Ownership, Q1 2026

Ownership share, position changes, share flow, and top holders

Ownership82.0%

13F share flow+2.6%

Investors holding1.1K

+736 adding-454 reducing

166

570

320

134

New 166Inc 570Red 320Closed 134

Top Institutional Holders

Institution

Value

Change

BLACKROCK, INC.

$1.1B

-1.3%

STATE STREET CORP

$855.4M

-2.0%

INVESCO LTD.

$503.6M

-0.4%

VAN ECK ASSOCIATES CORP

$333.5M

+2.6%

ETF & Mutual Fund Activity, Q2 2026

Latest meaningful quarter: fund-by-fund buying / unchanged / selling

Funds reporting227

Total shares held295.2M

Share flow-0.4%

49 buying38 selling

140

Buying 49Unchanged 140Selling 38

Top Fund Holders

Fund

Weight

Change

PARNASSUS INCOME FUNDS

193.2M

0.00%

PARNASSUS FUNDS

78.5M

8134.77%

See the complete picture

The full 5D Framework: Business Quality · Peer Comparison · Valuation · Analyst Sentiment · Smart Money

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Generated August 5, 2026

For educational purposes only. Not financial advice. Data may be delayed or incomplete.

Smart Money Sentiment

CLX Smart Money Sentiment Score

A weighted 1-5 sentiment score across three smart money signals.

Smart Money

3.7/5

Bullish

Weighted across 3 components

Component Breakdown (3 of 3 available)

Insider Activity

40% weight

+28

Institutional Flow

50% weight

+42

Fund Flow

10% weight

+25

Overall Smart Money sentiment of 3.7/5 (Bullish) based on a weighted combination of 3 components. Insider activity uses a relative-baseline comparison against the stock's own history; institutional flow tracks position momentum and 13F share changes; fund flow measures ETF / mutual-fund buying vs selling. Higher scores indicate stronger bullish sentiment from professional investors.Last updated August 4, 2026.

Insider Trading Activity

Insider trading analysis comparing the latest quarter against the stock's own historical baseline.

Insider Activity for CLX

Net insider share flow by quarter (C-suite & director purchases minus sales)

Bullish Signal

Insider buying in Q2 2026

Meaningful: 1 purchase totaling $429.1K (5.0K shares)

Share volume is 3x+ above the historical average, unusually strong

Notable Recent Transactions, CLX

Top 8 highest-value recent insider trades

Reynolds Eric H

Officer

Sell

15,041 shares at $123.78

Sep 4, 2025$1.86M

Breber Pierre R

Director

Buy

4,000 shares at $136.57

May 7, 2025$546.29K

Jacobsen Kevin B

Officer

Sell

3,346 shares at $160.82

Aug 14, 2023$538.10K

Breber Pierre R

Director

Buy

5,000 shares at $85.82

May 5, 2026$429.12K

Marriner Kirsten

Officer

Sell

2,832 shares at $150.85

Mar 10, 2025$427.21K

Breber Pierre R

Director

Buy

4,000 shares at $104.13

Nov 21, 2025$416.52K

Marriner Kirsten

Officer

Sell

2,341 shares at $151.53

Mar 10, 2025$354.74K

Marriner Kirsten

Officer

Sell

2,304 shares at $152.64

Mar 10, 2025$351.69K

Institutional Ownership Analysis

Institutional ownership analysis with position momentum, 13F share flow, and ownership percentage trends.

Institutional Ownership Over Time for CLX

Total dollar value invested by institutions each quarter

Bullish Signal

Institutions accumulating in Q1 2026

82.0% institutional ownership

Moderate accumulation: 736 adding vs 454 reducing

13F share count essentially flat

Momentum improving from prior quarter

Position Changes

Q2 2026: how are institutions adjusting their positions?

+290 growing-823 shrinkingNet: -533

237

145

678

New (53)

Increased (237)

Reduced (145)

Closed (678)

Top Institutional Holders, CLX

Largest 8 institutional positions by ownership percentage as of Q2 2026

CONFLUENCE INVESTMENT MANAGEMENT LLC

1.2M

$119.1M

Ownership

1.03%

+33.8%

CBOE VEST FINANCIAL, LLC

487.5K

$46.5M

Ownership

0.40%

+4.1%

VESTOR CAPITAL, LLC

398.2K

$35.7M

Ownership

0.33%

No change

MINNEAPOLIS PORTFOLIO MANAGEMENT GROUP, LLC

367.4K

$35.1M

Ownership

0.30%

-1.9%

BIRCH HILL INVESTMENT ADVISORS LLC

324.9K

$31.0M

Ownership

0.27%

+9.2%

SUMITOMO MITSUI TRUST GROUP, INC.

308.5K

$29.4M

Ownership

0.25%

+5.0%

CITIGROUP INC

292.2K

$27.9M

Ownership

0.24%

+35.5%

ENVESTNET ASSET MANAGEMENT INC

249.2K

$23.8M

Ownership

0.21%

+35.5%

ETF and Mutual Fund Holdings

ETF and mutual fund activity breakdown showing buying vs selling funds, top fund holders, and detailed holdings.

Fund Activity

Q2 2026: 227 ETFs and mutual funds reporting

49 buying38 sellingNet: +11

140

Buying (49)

Unchanged (140)

Selling (38)

Bullish Signal

Funds accumulating in Q2 2026

227 ETFs and mutual funds reporting

49 buying vs 38 selling (balanced)

Top Fund Holders, CLX

Largest 2 ETF and mutual fund positions by shares held as of latest filing

PARNASSUS INCOME FUNDS

193.2M

Weight

0.00%

No change

PARNASSUS FUNDS

78.5M

Weight

8134.77%

No change

The Clorox Company· CLX

Holdings Analysis

Insider Trading Activity

1.3Transaction History13Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings113Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights

Search stocks

Holdings Analysis

Insider Trading Activity

1.3Transaction History13Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings113Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights