
Academy Sports and Outdoors, Inc.· ASO
- Price
- $48.71
- Day
- +0.31%
- Mkt Cap
- $3.02B
- 52W Range
- $41.29 – $62.45
- Volume
- 662.0K
- Beta
- 1.05

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Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.
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Investors looking for stocks in the Leisure and Recreation Products sector might want to consider either Academy Sports and Outdoors, Inc. (ASO) or Amer Sports, Inc. (AS). But which of these two stocks offers value investors a better bang for their buck right now?
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Academy Sports and Outdoors (ASO) might move higher on growing optimism about its earnings prospects, which is reflected by its upgrade to a Zacks Rank #2 (Buy).
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New retail media network connects brands with Academy's high-value customers and delivers measurable performance across online and in-store sales KATY, Texas, July 30, 2026 /PRNewswire/ -- Academy Sports + Outdoors ("Academy") (Nasdaq: ASO), a leading full-line sporting goods and outdoor recreation retailer, today launched Academy Retail Media (ARM) as the next evolution of its omnichannel growth and customer strategy. ARM brings together Academy's expanding physical and digital reach, differentiated customer relationships, and longstanding brand partnerships to create more relevant customer experiences and measurable growth opportunities for advertisers.
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Academy Sports + Outdoors Partners with French Toast and BEAR to Support 1,000 Houston-area Students During Back-to-School Season
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Company hosted personalized shopping experience to set students up for success KATY, Texas, July 29, 2026 /PRNewswire/ -- As families prepare for the school year and fall sports season, Academy Sports + Outdoors ("Academy" or the "Company") (Nasdaq: ASO) teamed up with leading school wear brand French Toast to provide 1,000 students from Houston-area non-profit organization BEAR, or BE A Resource, with school essentials to boost confidence and encourage excellence at school and in play. On Tuesday, July 28, hundreds of Academy team members were joined by nearly 500 local elementary and middle school students from BEAR at corporate headquarters in Katy, TX, where the retailer hosted a back-to-school shopping event.
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The first 125 customers at all 117 Texas locations will receive a promotional card worth up to $100 toward in-store purchases KATY, Texas, July 28, 2026 /PRNewswire/ -- Academy Sports + Outdoors ("Academy") (Nasdaq: ASO), a leading full-line sporting goods and outdoor recreation retailer, is making Back-to-School and Back-to-Sport shopping for Texas families even easier. On Saturday, August 1, Academy is rewarding the first 125 customers in line at every Texas store with promotional cards ranging from $20 to $100 during its Line-Up to Win event, valid for in-store purchases that weekend.
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From footwear and apparel to backpacks and everyday essentials, Academy delivers back-to-school savings on style and sports essentials KATY, Texas, July 23, 2026 /PRNewswire/ -- Academy Sports + Outdoors ("Academy") (Nasdaq: ASO), a leading full-line sporting goods and outdoor recreation retailer, is helping families make the most of the back-to-school season for less with a broad assortment of everything from first-day looks to top trends across apparel, footwear, backpacks, hydration, and everyday essentials. Designed to help families stretch their budgets without sacrificing items on their shopping lists, they can get back-to-school ready in stores and at Academy.com.
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