Coupang, Inc.· CPNG

🇺🇸 US · LargeBroad USNYSE

Consumer Cyclical Specialty Retail Website

Price: $14.29
Day: -1.18%
Mkt Cap: $25.69B
52W Range: $14.15 – $33.15
Volume: 23.39M
Beta: 1.15

D55D FrameworkQuarterly Data

Holdings Analysis

Insider activity, institutional flows, and fund ownership.

Smart Money: 2.7 / 5 (Neutral), from 3 of 3 components
Institutions Q2 2026: 647 institutions hold; 263 added, 251 reduced
Insiders Q3 2026: no purchases, 2 sales ($3.2M)

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Coupang, Inc.

CPNG|Consumer Cyclical|Specialty Retail

Current price: $14

Smart Money

Dimension 5 of 5

Insider selling pace · Q3 2026

0.0x

quarter in progress, filings still arriving

Seller breadth · Q3 2026

2 sellers

vs 4.0 avg per quarter

Institutional net breadth · Q2 2026

-6

348 adding vs 354 reducing

Institutional ownership · Q2 2026

75.0%

647 institutions

Insider Selling Pace

Each quarter's selling vs this stock's own trailing 6-quarter average

Light <0.5xRoutineElevated >1.5xHeavy >3xBuying

Institutional Positions

Institutions adding above the line, reducing below, net as a line

NewIncreasedReducedClosedNet

Largest Institutional Holders, Q2 2026

By reported market value, and how each moved in the quarter

Holder

Change

IMC-CHICAGO, LLC

325.0K

+539.9%

SB INVESTMENT ADVISERS (UK) LTD

289.5M

+1.4%

BAILLIE GIFFORD & CO

78.7M

-33.8%

DODGE & COX

72.2M

+1.7%

BLACKROCK, INC.

62.4M

-2.4%

ARTISAN PARTNERS LIMITED PARTNERSHIP

50.4M

+52.0%

ETF & Fund Activity, Q2 2026

How the covering funds split between buying, holding and selling

190

89 buying190 unchanged82 selling

360 funds held CPNG in Q2 2026, holding 386.9M shares between them, down 1.3% on the quarter.

Largest fund holders

SPDR SERIES TRUST341.4K sh

NATIONWIDE MUTUAL FUNDS174.5K sh

Series Portfolios Trust103.0K sh

Notable Insider Transactions, Q3 2026

Largest open-market purchases and sales by value in the last eight quarters

Sale · May 8

SVF Investments (UK) Ltd

$772.5M

Sale · Aug 20

SVF Investments (UK) Ltd

$560.0M

Sale · Nov 11

Kim Bom

$344.6M

Insider transactions from SEC Form 4 filings; institutional holdings from quarterly 13F filings, which are reported with a lag and can overlap between filers. 13F: quarterly institutional holdings report · ETF: Exchange-Traded Fund

See the complete picture

The full 5D Framework: Business Quality · Peer Comparison · Valuation · Analyst Sentiment · Smart Money

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Generated September 20, 2026

For educational purposes only. Not financial advice. Data may be delayed or incomplete.

Smart Money Sentiment

CPNG Smart Money Sentiment Score

A weighted 1-5 sentiment score across three smart money signals.

Smart Money

2.7/5

Neutral

Weighted across 3 components

Component Breakdown (3 of 3 available)

Insider Activity

40% weight

Institutional Flow

50% weight

-30

Fund Flow

10% weight

Overall Smart Money sentiment of 2.7/5 (Neutral) based on a weighted combination of 3 components. Insider activity uses a relative-baseline comparison against the stock's own history; institutional flow tracks position momentum and 13F share changes; fund flow measures ETF / mutual-fund buying vs selling. Higher scores indicate stronger bullish sentiment from professional investors.Last updated September 19, 2026.

Insider Trading Activity

Insider trading analysis comparing the latest quarter against the stock's own historical baseline.

Insider Selling Pace for CPNG

Each quarter's selling vs the stock's own trailing 6-quarter average; 1.0x is typical for this stock. Green triangles mark quarters with insider buying.

Neutral

Routine insider selling in Q3 2026

2 sales totaling $3.2M (197.6K shares)

Share volume is well below the historical pace (0.0x average), insiders are holding more

Buying seen in 5 of 15 quarters

0.0x

Selling pace

quarter in progress, filings still arriving

0.01%

Stake sold

of active insiders' holdings

2 sellers

Seller breadth

vs 3.3 avg per quarter

Q1 2026

Last insider purchase

buying in 5 of 16 quarters

Notable Recent Transactions, CPNG

Top 8 highest-value insider trades from the last 8 quarters

SVF Investments (UK) Ltd

10% Owner

Sell

30,000,000 shares at $25.75

≈8.6% of their stake at the time

May 8, 2025$772.50M

SVF Investments (UK) Ltd

10% Owner

Sell

20,000,000 shares at $28.00

≈6.5% of their stake at the time

Aug 20, 2025$560.00M

Kim Bom

CEO

Sell

15,000,000 shares at $22.97

≈88.2% of their stake at the time

Nov 11, 2024$344.55M

SVF Investments (UK) Ltd

10% Owner

Sell

10,000,000 shares at $28.25

≈3.1% of their stake at the time

Jun 13, 2025$282.50M

MEHTA NEIL

Director

Buy

3,000,000 shares at $18.68

≈5.7% of their stake after buying

Mar 12, 2026$56.04M

MEHTA NEIL

Director

Buy

2,332,863 shares at $18.40

≈4.2% of their stake after buying

Mar 13, 2026$42.92M

MEHTA NEIL

Director

Buy

2,017,241 shares at $18.64

≈4.0% of their stake after buying

Mar 11, 2026$37.60M

Sun Benjamin

Director

Sell

785,915 shares at $31.86

≈59.6% of their stake at the time

Sep 9, 2025$25.04M

Institutional Ownership Analysis

Institutional ownership analysis with position momentum, 13F share flow, and ownership percentage trends.

Institutional Positions for CPNG

Institutions adding (new + increased) above zero, reducing (reduced + closed) below, net as a line

New Increased Reduced Closed Net (adding − reducing)

Bearish Signal

Institutions reducing exposure in Q2 2026

75.0% institutional ownership

Balanced activity: 348 adding vs 354 reducing

13F shares decreased by 2.4%, a notable change

Momentum weakening from prior quarter

-6

Net breadth

348 adding vs 354 reducing

Balanced

0.98

Add / reduce ratio

in Q2 2026

-18

New − closed

85 initiated, 103 exited

7 of 10

Top holders adding

largest holders with a known change

Position Changes

Q2 2026: how are institutions adjusting their positions?

+348 growing-354 shrinkingNet: -6

263

251

103

New (85)

Increased (263)

Reduced (251)

Closed (103)

Top Institutional Holders, CPNG

Largest 8 institutional positions by ownership percentage as of Q2 2026

SB INVESTMENT ADVISERS (UK) LTD

289.5M

$5.0B

Ownership

16.09%

+1.4%

BAILLIE GIFFORD & CO

78.7M

$1.4B

Ownership

4.38%

-33.8%

DODGE & COX

72.2M

$1.3B

Ownership

4.01%

+1.7%

BLACKROCK, INC.

62.4M

$1.1B

Ownership

3.47%

-2.4%

ARTISAN PARTNERS LIMITED PARTNERSHIP

50.4M

$876.1M

Ownership

2.80%

+52.0%

MORGAN STANLEY

50.0M

$868.9M

Ownership

2.78%

-9.6%

ASPEX MANAGEMENT (HK) LTD

38.0M

$660.6M

Ownership

2.11%

+140.5%

TIGER GLOBAL MANAGEMENT LLC

36.5M

$633.4M

Ownership

2.03%

+6.9%

ETF and Mutual Fund Holdings

ETF and mutual fund activity breakdown showing buying vs selling funds, top fund holders, and detailed holdings.

Fund Activity

Q2 2026: 361 ETFs and mutual funds reporting

89 buying82 sellingNet: +7

190

Buying (89)

Unchanged (190)

Selling (82)

In total, funds bought 28.0M shares and sold 33.3M this quarter. Each fund counts once in the bar above, whatever the size of its move.

Neutral

Mixed fund activity in Q2 2026

361 ETFs and mutual funds reporting

89 buying vs 82 selling (balanced)

Top Fund Holders, CPNG

Largest 8 ETF and mutual fund positions by shares held, each fund's latest filing

SPDR SERIES TRUST

341.4K

Weight

1.69%

Jul 31, 2026No change

NATIONWIDE MUTUAL FUNDS

174.5K

Weight

0.02%

Jul 31, 2026No change

Series Portfolios Trust

103.0K

Weight

65.53%

Jul 31, 2026No change

Harris Oakmark ETF Trust

73.2K

Weight

30.57%

Jun 30, 2026Increased

T. Rowe Price Balanced Fund, Inc.

36.0K

Weight

0.20%

Jun 30, 2026No change

MAINSTAY VP FUNDS TRUST

30.0K

Weight

0.02%

Jun 30, 2026No change

GAMCO GLOBAL SERIES FUNDS, INC

29.0K

Weight

4.26%

Jun 30, 2026Increased

BlackRock ETF Trust

26.6K

Weight

0.05%

Jun 30, 2026Increased

Coupang, Inc.· CPNG

Holdings Analysis

Insider Trading Activity

1.3Transaction History122Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings150Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights

Search stocks

Holdings Analysis

Insider Trading Activity

1.3Transaction History122Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings150Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights