The Hershey Company· HSY

🇺🇸 US · LargeSP500NYSE

Consumer Defensive Food Confectioners Website

Price: $169.79
Day: +0.87%
Mkt Cap: $34.44B
52W Range: $161.43 – $239.48
Volume: 4.09M
Beta: 0.10

D55D FrameworkQuarterly Data

Holdings Analysis

Insider activity, institutional flows, and fund ownership.

Smart Money: 2.8 / 5 (Neutral), from 3 of 3 components
Institutions Q2 2026: 1,449 institutions hold; 664 added, 513 reduced
Insiders Q3 2026: no purchases, 249 sales ($96.8M)

Blog

stockoscope.com

The Hershey Company

HSY|Consumer Defensive|Food Confectioners

Current price: $170

Smart Money

Dimension 5 of 5

Insider selling pace · Q3 2026

3.7x

vs own 6-quarter average

Seller breadth · Q3 2026

4 sellers

vs 3.5 avg per quarter

Institutional net breadth · Q2 2026

+84

791 adding vs 707 reducing

Institutional ownership · Q2 2026

67.9%

1,449 institutions

Insider Selling Pace

Each quarter's selling vs this stock's own trailing 6-quarter average

Light <0.5xRoutineElevated >1.5xHeavy >3xBuying

Institutional Positions

Institutions adding above the line, reducing below, net as a line

NewIncreasedReducedClosedNet

Largest Institutional Holders, Q2 2026

By reported market value, and how each moved in the quarter

Holder

Change

BLACKROCK, INC.

13.1M

+2.7%

VANGUARD CAPITAL MANAGEMENT LLC

9.7M

+0.6%

VANGUARD PORTFOLIO MANAGEMENT LLC

7.3M

+0.9%

STATE STREET CORP

7.2M

-1.3%

MORGAN STANLEY

5.6M

+43.2%

CHARLES SCHWAB INVESTMENT MANAGEMENT INC

4.8M

+10.7%

ETF & Fund Activity, Q3 2026

How the covering funds split between buying, holding and selling

1 buying8 unchanged1 selling

10 funds held HSY in Q3 2026, holding 687.4K shares between them, up 6.5% on the quarter.

Largest fund holders

SPDR SERIES TRUST609.9K sh

NATIONWIDE MUTUAL FUNDS53.3K sh

FPA FUNDS TRUST10.0K sh

Notable Insider Transactions, Q3 2026

Largest open-market purchases and sales by value in the last eight quarters

Sale · Aug 14

HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL

$1.8M

Sale · Aug 24

HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL

$1.6M

Sale · Sep 11

HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL

$1.6M

Insider transactions from SEC Form 4 filings; institutional holdings from quarterly 13F filings, which are reported with a lag and can overlap between filers. 13F: quarterly institutional holdings report · ETF: Exchange-Traded Fund

See the complete picture

The full 5D Framework: Business Quality · Peer Comparison · Valuation · Analyst Sentiment · Smart Money

Explore HSY on stockoscope.com→

Generated September 20, 2026

For educational purposes only. Not financial advice. Data may be delayed or incomplete.

Smart Money Sentiment

HSY Smart Money Sentiment Score

A weighted 1-5 sentiment score across three smart money signals.

Smart Money

2.8/5

Neutral

Weighted across 3 components

Component Breakdown (3 of 3 available)

Insider Activity

40% weight

-65

Institutional Flow

50% weight

+34

Fund Flow

10% weight

Overall Smart Money sentiment of 2.8/5 (Neutral) based on a weighted combination of 3 components. Insider activity uses a relative-baseline comparison against the stock's own history; institutional flow tracks position momentum and 13F share changes; fund flow measures ETF / mutual-fund buying vs selling. Higher scores indicate stronger bullish sentiment from professional investors.Last updated September 19, 2026.

Insider Trading Activity

Insider trading analysis comparing the latest quarter against the stock's own historical baseline.

Insider Selling Pace for HSY

Each quarter's selling vs the stock's own trailing 6-quarter average; 1.0x is typical for this stock. Green triangles mark quarters with insider buying.

Very Bearish

Heavy insider selling in Q3 2026

249 sales totaling $96.8M (543.3K shares)

Share volume is 3.7x the historical average, significantly above normal

4 different insiders sold this quarter

Buying seen in 1 of 15 quarters

3.7x

Selling pace

vs own 6-qtr average

Heavy

39.10%

Stake sold

of active insiders' holdings

4 sellers

Seller breadth

vs 3.5 avg per quarter

Q4 2025

Last insider purchase

buying in 1 of 16 quarters

Notable Recent Transactions, HSY

Top 8 highest-value insider trades from the last 8 quarters

HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL

10% Owner

Sell

9,528 shares at $184.35

≈0.9% of their stake at the time

Aug 14, 2026$1.76M

HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL

10% Owner

Sell

8,616 shares at $189.59

≈0.9% of their stake at the time

Aug 24, 2026$1.63M

HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL

10% Owner

Sell

9,049 shares at $173.44

≈1.1% of their stake at the time

Sep 11, 2026$1.57M

HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL

10% Owner

Sell

8,184 shares at $183.51

≈0.8% of their stake at the time

Aug 18, 2026$1.50M

HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL

10% Owner

Sell

8,657 shares at $173.46

≈1.0% of their stake at the time

Sep 4, 2026$1.50M

HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL

10% Owner

Sell

7,418 shares at $194.32

≈0.5% of their stake at the time

May 29, 2026$1.44M

HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL

10% Owner

Sell

8,387 shares at $170.41

≈0.7% of their stake at the time

Jul 21, 2026$1.43M

HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL

10% Owner

Sell

7,618 shares at $186.38

≈0.4% of their stake at the time

May 6, 2026$1.42M

Institutional Ownership Analysis

Institutional ownership analysis with position momentum, 13F share flow, and ownership percentage trends.

Institutional Positions for HSY

Institutions adding (new + increased) above zero, reducing (reduced + closed) below, net as a line

New Increased Reduced Closed Net (adding − reducing)

Bullish Signal

Institutions accumulating in Q2 2026

67.9% institutional ownership

Balanced activity: 791 adding vs 707 reducing

13F shares increased by 7.7%, a significant shift

Momentum weakening from prior quarter

+84

Net breadth

791 adding vs 707 reducing

Balanced

1.12

Add / reduce ratio

in Q2 2026

-67

New − closed

127 initiated, 194 exited

9 of 10

Top holders adding

largest holders with a known change

Position Changes

Q2 2026: how are institutions adjusting their positions?

+791 growing-707 shrinkingNet: +84

127

664

513

194

New (127)

Increased (664)

Reduced (513)

Closed (194)

Top Institutional Holders, HSY

Largest 8 institutional positions by ownership percentage as of Q2 2026

BLACKROCK, INC.

13.1M

$2.3B

Ownership

6.61%

+2.7%

VANGUARD CAPITAL MANAGEMENT LLC

9.7M

$1.7B

Ownership

4.87%

+0.6%

VANGUARD PORTFOLIO MANAGEMENT LLC

7.3M

$1.3B

Ownership

3.66%

+0.9%

STATE STREET CORP

7.2M

$1.3B

Ownership

3.64%

-1.3%

MORGAN STANLEY

5.6M

$990.7M

Ownership

2.84%

+43.2%

CHARLES SCHWAB INVESTMENT MANAGEMENT INC

4.8M

$835.2M

Ownership

2.40%

+10.7%

SIXTH STREET PARTNERS MANAGEMENT COMPANY, L.P.

4.8M

$835.2M

Ownership

2.40%

+100.0%

GEODE CAPITAL MANAGEMENT, LLC

4.3M

$748.3M

Ownership

2.15%

+2.0%

ETF and Mutual Fund Holdings

ETF and mutual fund activity breakdown showing buying vs selling funds, top fund holders, and detailed holdings.

Fund Activity

Q3 2026: 10 ETFs and mutual funds reporting

1 buying1 sellingNet: 0

Buying (1)

Unchanged (8)

Selling (1)

In total, funds bought 45.3K shares and sold 325 this quarter. Each fund counts once in the bar above, whatever the size of its move.

Neutral

Mixed fund activity in Q3 2026

10 ETFs and mutual funds reporting

1 buying vs 1 selling (balanced)

Top Fund Holders, HSY

Largest 8 ETF and mutual fund positions by shares held, each fund's latest filing

SPDR SERIES TRUST

609.9K

Weight

3.02%

Jul 31, 2026No change

NATIONWIDE MUTUAL FUNDS

53.3K

Weight

0.01%

Jul 31, 2026Increased

FPA FUNDS TRUST

10.0K

Weight

1.57%

Jul 31, 2026No change

MADISON FUNDS

7.2K

Weight

0.15%

Jul 31, 2026Decreased

Listed Funds Trust

3.8K

Weight

65.43%

Jul 31, 2026No change

Tidal ETF Trust

2.7K

Weight

0.01%

Jun 30, 2026Increased

Northern Lights Fund Trust

2.6K

Weight

0.01%

Jul 31, 2026No change

GPS Funds I

2.2K

Weight

0.07%

Jun 30, 2026No change

The Hershey Company· HSY

Holdings Analysis

Insider Trading Activity

1.3Transaction History500Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings183Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights

Search stocks

Holdings Analysis

Insider Trading Activity

1.3Transaction History500Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings183Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights