The Coca-Cola Company· KO

🇺🇸 US · LargeSP500NYSE

Consumer Defensive Beverages - Non-Alcoholic Website

Price: $88.25
Day: +0.22%
Mkt Cap: $379.70B
52W Range: $65.35 – $92.49
Volume: 27.72M
Beta: 0.34

D55D FrameworkQuarterly Data

Holdings Analysis

Insider activity, institutional flows, and fund ownership.

Smart Money: 3.2 / 5 (Neutral), from 3 of 3 components
Institutions Q2 2026: 3,727 institutions hold; 1,797 added, 1,383 reduced
Insiders Q3 2026: no purchases, 4 sales ($65.3M)

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The Coca-Cola Company

KO|Consumer Defensive|Beverages - Non-Alcoholic

Current price: $88

Smart Money

Dimension 5 of 5

Insider selling pace · Q3 2026

1.7x

vs own 6-quarter average

Seller breadth · Q3 2026

3 sellers

vs 4.2 avg per quarter

Institutional net breadth · Q2 2026

+480

2,028 adding vs 1,548 reducing

Institutional ownership · Q2 2026

77.2%

3,727 institutions

Insider Selling Pace

Each quarter's selling vs this stock's own trailing 6-quarter average

Light <0.5xRoutineElevated >1.5xHeavy >3xBuying

Institutional Positions

Institutions adding above the line, reducing below, net as a line

NewIncreasedReducedClosedNet

Largest Institutional Holders, Q2 2026

By reported market value, and how each moved in the quarter

Holder

Change

BERKSHIRE HATHAWAY INC

400.0M

flat

BLACKROCK, INC.

322.7M

-3.3%

VANGUARD CAPITAL MANAGEMENT LLC

238.8M

+0.6%

STATE STREET CORP

167.4M

+0.1%

FMR LLC

109.2M

+1.5%

GEODE CAPITAL MANAGEMENT, LLC

106.0M

+14.0%

ETF & Fund Activity, Q3 2026

How the covering funds split between buying, holding and selling

1 buying9 unchanged2 selling

12 funds held KO in Q3 2026, holding 25.2M shares between them, down 0.8% on the quarter.

Largest fund holders

SPDR SERIES TRUST19.2M sh

SPDR DOW JONES INDUSTRIAL AVERAGE ETF TRUST5.1M sh

NATIONWIDE MUTUAL FUNDS542.8K sh

Notable Insider Transactions, Q3 2026

Largest open-market purchases and sales by value in the last eight quarters

Sale · Jun 5

Quincey James

$35.0M

Sale · Jul 28

Quincey James

$34.3M

Sale · Feb 3

Quincey James

$26.0M

Insider transactions from SEC Form 4 filings; institutional holdings from quarterly 13F filings, which are reported with a lag and can overlap between filers. 13F: quarterly institutional holdings report · ETF: Exchange-Traded Fund

See the complete picture

The full 5D Framework: Business Quality · Peer Comparison · Valuation · Analyst Sentiment · Smart Money

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Generated September 21, 2026

For educational purposes only. Not financial advice. Data may be delayed or incomplete.

Smart Money Sentiment

KO Smart Money Sentiment Score

A weighted 1-5 sentiment score across three smart money signals.

Smart Money

3.2/5

Neutral

Weighted across 3 components

Component Breakdown (3 of 3 available)

Insider Activity

40% weight

-28

Institutional Flow

50% weight

+48

Fund Flow

10% weight

-60

Overall Smart Money sentiment of 3.2/5 (Neutral) based on a weighted combination of 3 components. Insider activity uses a relative-baseline comparison against the stock's own history; institutional flow tracks position momentum and 13F share changes; fund flow measures ETF / mutual-fund buying vs selling. Higher scores indicate stronger bullish sentiment from professional investors.Last updated September 20, 2026.

Insider Trading Activity

Insider trading analysis comparing the latest quarter against the stock's own historical baseline.

Insider Selling Pace for KO

Each quarter's selling vs the stock's own trailing 6-quarter average; 1.0x is typical for this stock. Green triangles mark quarters with insider buying.

Bearish Signal

Elevated insider selling in Q3 2026

4 sales totaling $65.3M (729.6K shares)

Share volume is elevated at 1.7x the historical average

3 different insiders sold this quarter

Buying seen in 2 of 15 quarters

Net insider flow has improved over recent quarters

1.7x

Selling pace

vs own 6-qtr average

Elevated

12.58%

Stake sold

of active insiders' holdings

3 sellers

Seller breadth

vs 3.5 avg per quarter

Q4 2025

Last insider purchase

buying in 2 of 16 quarters

Notable Recent Transactions, KO

Top 8 highest-value insider trades from the last 8 quarters

Quincey James

Chairman

Sell

436,296 shares at $80.13

≈78.0% of their stake at the time

Jun 5, 2026$34.96M

Quincey James

Chairman

Sell

381,140 shares at $90.04

≈75.6% of their stake at the time

Jul 28, 2026$34.32M

Quincey James

CEO

Sell

337,824 shares at $77.10

≈49.7% of their stake at the time

Feb 3, 2026$26.05M

Quincey James

CEO

Sell

250,000 shares at $79.14

≈47.3% of their stake at the time

Mar 3, 2026$19.78M

Quincey James

Chairman

Sell

200,000 shares at $78.90

≈71.9% of their stake at the time

May 7, 2026$15.78M

MURPHY JOHN

President

Sell

152,483 shares at $87.31

≈35.3% of their stake at the time

Jul 31, 2026$13.31M

Quincey James

Chairman

Sell

145,947 shares at $90.09

≈54.3% of their stake at the time

Jul 29, 2026$13.15M

Quincey James

CEO

Sell

145,435 shares at $71.01

≈29.8% of their stake at the time

Feb 25, 2025$10.33M

Institutional Ownership Analysis

Institutional ownership analysis with position momentum, 13F share flow, and ownership percentage trends.

Institutional Positions for KO

Institutions adding (new + increased) above zero, reducing (reduced + closed) below, net as a line

New Increased Reduced Closed Net (adding − reducing)

Bullish Signal

Institutions accumulating in Q2 2026

77.2% institutional ownership

Slight accumulation: 2028 adding vs 1548 reducing

13F shares increased by 4.2%, a notable change

Momentum improving from prior quarter

+480

Net breadth

2,028 adding vs 1,548 reducing

Accumulating

1.31

Add / reduce ratio

in Q2 2026

+66

New − closed

231 initiated, 165 exited

6 of 10

Top holders adding

largest holders with a known change

Position Changes

Q2 2026: how are institutions adjusting their positions?

+2028 growing-1548 shrinkingNet: +480

231

1797

1383

New (231)

Increased (1797)

Reduced (1383)

Closed (165)

Top Institutional Holders, KO

Largest 8 institutional positions by ownership percentage as of Q2 2026

BERKSHIRE HATHAWAY INC

400.0M

$32.5B

Ownership

9.30%

No change

BLACKROCK, INC.

322.7M

$26.2B

Ownership

7.50%

-3.3%

VANGUARD CAPITAL MANAGEMENT LLC

238.8M

$19.4B

Ownership

5.55%

+0.6%

STATE STREET CORP

167.4M

$13.7B

Ownership

3.89%

+0.1%

FMR LLC

109.2M

$8.9B

Ownership

2.54%

+1.5%

GEODE CAPITAL MANAGEMENT, LLC

106.0M

$8.6B

Ownership

2.46%

+14.0%

VANGUARD PORTFOLIO MANAGEMENT LLC

99.6M

$8.1B

Ownership

2.32%

-0.3%

MORGAN STANLEY

89.8M

$7.3B

Ownership

2.09%

-2.3%

ETF and Mutual Fund Holdings

ETF and mutual fund activity breakdown showing buying vs selling funds, top fund holders, and detailed holdings.

Fund Activity

Q3 2026: 12 ETFs and mutual funds reporting

1 buying2 sellingNet: -1

Buying (1)

Unchanged (9)

Selling (2)

In total, funds bought 78.4K shares and sold 275.8K this quarter. Each fund counts once in the bar above, whatever the size of its move.

Very Bearish

Funds distributing in Q3 2026

12 ETFs and mutual funds reporting

2 funds selling vs 1 buying

Top Fund Holders, KO

Largest 8 ETF and mutual fund positions by shares held, each fund's latest filing

SPDR SERIES TRUST

19.2M

Weight

95.08%

Jul 31, 2026No change

SPDR DOW JONES INDUSTRIAL AVERAGE ETF TRUST

5.1M

Weight

—

Jul 31, 2026Decreased

NATIONWIDE MUTUAL FUNDS

542.8K

Weight

0.07%

Jul 31, 2026Increased

GLENMEDE FUND INC

142.9K

Weight

8.70%

Jul 31, 2026No change

MADISON FUNDS

48.8K

Weight

1.01%

Jul 31, 2026No change

New Age Alpha Variable Funds Trust

43.4K

Weight

22.17%

Jun 30, 2026Decreased

LORD ABBETT SERIES FUND INC

42.8K

Weight

0.15%

Jun 30, 2026Decreased

Guardian Variable Products Trust

36.0K

Weight

0.28%

Jun 30, 2026Decreased

The Coca-Cola Company· KO

Holdings Analysis

Insider Trading Activity

1.3Transaction History192Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings189Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights

Search stocks

Holdings Analysis

Insider Trading Activity

1.3Transaction History192Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings189Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights