Under Armour, Inc.· UA

🇺🇸 US · SmallSP600NYSE

Consumer Cyclical Apparel - Manufacturers Website

Price: $4.63
Day: -1.07%
Mkt Cap: $1.98B
52W Range: $3.95 – $7.91
Volume: 2.89M
Beta: 1.54

D55D FrameworkQuarterly Data

Holdings Analysis

Insider activity, institutional flows, and fund ownership.

Smart Money: 3.6 / 5 (Bullish), from 3 of 3 components
Institutions Q2 2026: 308 institutions hold; 132 added, 84 reduced
Insiders Q3 2026: 1 purchase ($100.2K), no sales

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Under Armour, Inc.

UA|Consumer Cyclical|Apparel - Manufacturers

Current price: $5

Smart Money

Dimension 5 of 5

Insider selling pace · Q3 2026

—

buy-only quarter

Seller breadth · Q3 2026

0 sellers

vs 0.0 avg per quarter

Institutional net breadth · Q2 2026

+49

176 adding vs 127 reducing

Institutional ownership · Q2 2026

42.7%

308 institutions

Insider Selling Pace

Each quarter's selling vs this stock's own trailing 6-quarter average

Light <0.5xRoutineElevated >1.5xHeavy >3xBuying

Institutional Positions

Institutions adding above the line, reducing below, net as a line

NewIncreasedReducedClosedNet

Largest Institutional Holders, Q2 2026

By reported market value, and how each moved in the quarter

Holder

Change

BDT CAPITAL PARTNERS, LLC

66.6M

+2.1%

BLACKROCK, INC.

22.3M

+33.1%

FAIRFAX FINANCIAL HOLDINGS LTD/ CAN

22.0M

-0.3%

DIMENSIONAL FUND ADVISORS LP

11.5M

-0.9%

VANGUARD PORTFOLIO MANAGEMENT LLC

7.8M

+17.9%

VANGUARD CAPITAL MANAGEMENT LLC

7.8M

+0.2%

ETF & Fund Activity, Q2 2026

How the covering funds split between buying, holding and selling

152

42 buying152 unchanged26 selling

220 funds held UA in Q2 2026, holding 83.1M shares between them, up 7.1% on the quarter.

Largest fund holders

SPDR SERIES TRUST1.7M sh

NATIONWIDE MUTUAL FUNDS17.1K sh

SUNAMERICA SERIES TRUST16.5K sh

Notable Insider Transactions, Q3 2026

Largest open-market purchases and sales by value in the last eight quarters

Purchase · Dec 30

WATSA V PREM ET AL

$59.1M

Purchase · Jan 21

WATSA V PREM ET AL

$29.5M

Purchase · Dec 22

WATSA V PREM ET AL

$24.4M

Insider transactions from SEC Form 4 filings; institutional holdings from quarterly 13F filings, which are reported with a lag and can overlap between filers. 13F: quarterly institutional holdings report · ETF: Exchange-Traded Fund

See the complete picture

The full 5D Framework: Business Quality · Peer Comparison · Valuation · Analyst Sentiment · Smart Money

Explore UA on stockoscope.com→

Generated September 23, 2026

For educational purposes only. Not financial advice. Data may be delayed or incomplete.

Smart Money Sentiment

UA Smart Money Sentiment Score

A weighted 1-5 sentiment score across three smart money signals.

Smart Money

3.6/5

Bullish

Weighted across 3 components

Component Breakdown (3 of 3 available)

Insider Activity

40% weight

Institutional Flow

50% weight

+52

Fund Flow

10% weight

+25

Overall Smart Money sentiment of 3.6/5 (Bullish) based on a weighted combination of 3 components. Insider activity uses a relative-baseline comparison against the stock's own history; institutional flow tracks position momentum and 13F share changes; fund flow measures ETF / mutual-fund buying vs selling. Higher scores indicate stronger bullish sentiment from professional investors.Last updated September 22, 2026.

Insider Trading Activity

Insider trading analysis comparing the latest quarter against the stock's own historical baseline.

Insider Selling Pace for UA

Each quarter's selling vs the stock's own trailing 6-quarter average; 1.0x is typical for this stock. Green triangles mark quarters with insider buying.

Neutral

Light insider buying in Q3 2026

Modest: 1 purchase totaling $100.2K (18.7K shares)

Share volume is below the historical average

Insider buying in 4 of the last 4 quarters

—

Selling pace

buy-only quarter

0.00%

Stake sold

of active insiders' holdings

0 sellers

Seller breadth

vs 0.0 avg per quarter

$100.2K

Insider buying

1 buyer in Q3 2026

Notable Recent Transactions, UA

Top 8 highest-value insider trades from the last 8 quarters

WATSA V PREM ET AL

10% Owner

Buy

11,504,478 shares at $5.14

≈27.4% of their stake after buying

Dec 30, 2025$59.14M

WATSA V PREM ET AL

10% Owner

Buy

5,000,000 shares at $5.89

≈27.7% of their stake after buying

Jan 21, 2026$29.46M

WATSA V PREM ET AL

10% Owner

Buy

5,383,513 shares at $4.53

≈21.8% of their stake after buying

Dec 22, 2025$24.38M

WATSA V PREM ET AL

10% Owner

Buy

1,837,686 shares at $5.60

≈16.3% of their stake after buying

Jan 16, 2026$10.28M

WATSA V PREM ET AL

10% Owner

Buy

2,355,641 shares at $4.36

≈42.1% of their stake after buying

Dec 22, 2025$10.26M

WATSA V PREM ET AL

10% Owner

Buy

1,769,581 shares at $5.62

≈13.5% of their stake after buying

Jan 20, 2026$9.94M

WATSA V PREM ET AL

10% Owner

Buy

2,124,452 shares at $4.54

≈7.9% of their stake after buying

Dec 23, 2025$9.65M

WATSA V PREM ET AL

10% Owner

Buy

1,763,396 shares at $4.73

≈5.8% of their stake after buying

Dec 29, 2025$8.34M

Institutional Ownership Analysis

Institutional ownership analysis with position momentum, 13F share flow, and ownership percentage trends.

Institutional Positions for UA

Institutions adding (new + increased) above zero, reducing (reduced + closed) below, net as a line

New Increased Reduced Closed Net (adding − reducing)

Bullish Signal

Institutions accumulating in Q2 2026

42.7% institutional ownership

Slight accumulation: 176 adding vs 127 reducing

13F shares increased by 5.5%, a significant shift

Momentum weakening from prior quarter

+49

Net breadth

176 adding vs 127 reducing

Accumulating

1.39

Add / reduce ratio

in Q2 2026

New − closed

44 initiated, 43 exited

8 of 10

Top holders adding

largest holders with a known change

Position Changes

Q2 2026: how are institutions adjusting their positions?

+176 growing-127 shrinkingNet: +49

132

New (44)

Increased (132)

Reduced (84)

Closed (43)

Top Institutional Holders, UA

Largest 8 institutional positions by ownership percentage as of Q2 2026

BDT CAPITAL PARTNERS, LLC

66.6M

$414.3M

Ownership

15.57%

+2.1%

BLACKROCK, INC.

22.3M

$138.8M

Ownership

5.22%

+33.1%

FAIRFAX FINANCIAL HOLDINGS LTD/ CAN

22.0M

$136.6M

Ownership

5.14%

-0.3%

DIMENSIONAL FUND ADVISORS LP

11.5M

$71.2M

Ownership

2.68%

-0.9%

VANGUARD PORTFOLIO MANAGEMENT LLC

7.8M

$48.7M

Ownership

1.83%

+17.9%

VANGUARD CAPITAL MANAGEMENT LLC

7.8M

$48.6M

Ownership

1.83%

+0.2%

STATE STREET CORP

5.8M

$36.1M

Ownership

1.36%

+26.0%

STATE STREET CORP

5.8M

$36.1M

Ownership

1.36%

+25.5%

ETF and Mutual Fund Holdings

ETF and mutual fund activity breakdown showing buying vs selling funds, top fund holders, and detailed holdings.

Fund Activity

Q2 2026: 220 ETFs and mutual funds reporting

42 buying26 sellingNet: +16

152

Buying (42)

Unchanged (152)

Selling (26)

In total, funds bought 6.7M shares and sold 788.5K this quarter. Each fund counts once in the bar above, whatever the size of its move.

Bullish Signal

Funds accumulating in Q2 2026

220 ETFs and mutual funds reporting

42 funds buying vs 26 selling

Top Fund Holders, UA

Largest 8 ETF and mutual fund positions by shares held, each fund's latest filing

SPDR SERIES TRUST

1.7M

Weight

8.54%

Jul 31, 2026No change

NATIONWIDE MUTUAL FUNDS

17.1K

Weight

0.00%

Jul 31, 2026Decreased

SUNAMERICA SERIES TRUST

16.5K

Weight

0.00%

Jun 30, 2026No change

RUSSELL INVESTMENT FUNDS

12.0K

Weight

0.01%

Jun 30, 2026No change

VARIABLE INSURANCE PRODUCTS FUND II

11.8K

Weight

0.05%

Jun 30, 2026No change

VANGUARD QUANTITATIVE FUNDS

11.1K

Weight

0.07%

Jun 30, 2026No change

DEUTSCHE DWS EQUITY 500 INDEX PORTFOLIO

10.4K

Weight

3.61%

Jun 30, 2026No change

Columbia Funds Variable Series Trust II

9.8K

Weight

0.00%

Jun 30, 2026No change

Under Armour, Inc.· UA

Holdings Analysis

Insider Trading Activity

1.3Transaction History72Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings140Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights

Search stocks

Holdings Analysis

Insider Trading Activity

1.3Transaction History72Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings140Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights