Urban Outfitters, Inc.· URBN

🇺🇸 US · MidSP600NASDAQ

Consumer Cyclical Apparel - Retail Website

Price: $75.01
Day: -1.09%
Mkt Cap: $6.42B
52W Range: $59.54 – $85.43
Volume: 2.17M
Beta: 1.26

D55D FrameworkQuarterly Data

Holdings Analysis

Insider activity, institutional flows, and fund ownership.

Smart Money: 3.4 / 5 (Neutral), from 3 of 3 components
Institutions Q2 2026: 429 institutions hold; 208 added, 151 reduced
Insiders Q3 2026: no purchases, 2 sales ($511.3K)

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Urban Outfitters, Inc.

URBN|Consumer Cyclical|Apparel - Retail

Current price: $75

Smart Money

Dimension 5 of 5

Insider selling pace · Q3 2026

0.0x

quarter in progress, filings still arriving

Seller breadth · Q3 2026

2 sellers

vs 4.0 avg per quarter

Institutional net breadth · Q2 2026

+62

271 adding vs 209 reducing

Institutional ownership · Q2 2026

74.5%

429 institutions

Insider Selling Pace

Each quarter's selling vs this stock's own trailing 6-quarter average

Light <0.5xRoutineElevated >1.5xHeavy >3xBuying

Institutional Positions

Institutions adding above the line, reducing below, net as a line

NewIncreasedReducedClosedNet

Largest Institutional Holders, Q2 2026

By reported market value, and how each moved in the quarter

Holder

Change

BLACKROCK, INC.

8.7M

-4.0%

FMR LLC

4.7M

+9.6%

DIMENSIONAL FUND ADVISORS LP

4.6M

+8.3%

VANGUARD PORTFOLIO MANAGEMENT LLC

3.5M

-0.2%

STATE STREET CORP

2.7M

+0.8%

AMERICAN CENTURY COMPANIES INC

2.7M

+19.6%

ETF & Fund Activity, Q2 2026

How the covering funds split between buying, holding and selling

149

73 buying149 unchanged73 selling

295 funds held URBN in Q2 2026, holding 43.2M shares between them, up 1.9% on the quarter.

Largest fund holders

SPDR SERIES TRUST851.0K sh

EntrepreneurShares Series Trust16.7K sh

ALLSPRING FUNDS TRUST12.9K sh

Notable Insider Transactions, Q3 2026

Largest open-market purchases and sales by value in the last eight quarters

Sale · Dec 10

HAYNE RICHARD A

$225.2M

Sale · May 29

HAYNE RICHARD A

$2.2M

Sale · May 29

Hayne Margaret

$2.2M

Insider transactions from SEC Form 4 filings; institutional holdings from quarterly 13F filings, which are reported with a lag and can overlap between filers. 13F: quarterly institutional holdings report · ETF: Exchange-Traded Fund

See the complete picture

The full 5D Framework: Business Quality · Peer Comparison · Valuation · Analyst Sentiment · Smart Money

Explore URBN on stockoscope.com→

Generated September 21, 2026

For educational purposes only. Not financial advice. Data may be delayed or incomplete.

Smart Money Sentiment

URBN Smart Money Sentiment Score

A weighted 1-5 sentiment score across three smart money signals.

Smart Money

3.4/5

Neutral

Weighted across 3 components

Component Breakdown (3 of 3 available)

Insider Activity

40% weight

Institutional Flow

50% weight

+34

Fund Flow

10% weight

Overall Smart Money sentiment of 3.4/5 (Neutral) based on a weighted combination of 3 components. Insider activity uses a relative-baseline comparison against the stock's own history; institutional flow tracks position momentum and 13F share changes; fund flow measures ETF / mutual-fund buying vs selling. Higher scores indicate stronger bullish sentiment from professional investors.Last updated September 20, 2026.

Insider Trading Activity

Insider trading analysis comparing the latest quarter against the stock's own historical baseline.

Insider Selling Pace for URBN

Each quarter's selling vs the stock's own trailing 6-quarter average; 1.0x is typical for this stock. Green triangles mark quarters with insider buying.

Neutral

Routine insider selling in Q3 2026

2 sales totaling $511.3K (6.3K shares)

Share volume is well below the historical pace (0.0x average), insiders are holding more

Sell-only pattern: no insider purchases across 15 quarters

Steady selling pace across recent quarters

0.0x

Selling pace

quarter in progress, filings still arriving

0.02%

Stake sold

of active insiders' holdings

2 sellers

Seller breadth

vs 4.0 avg per quarter

None

Insider buying

in the last 16 quarters

Notable Recent Transactions, URBN

Top 8 highest-value insider trades from the last 8 quarters

HAYNE RICHARD A

CEO

Sell

2,843 shares at $79198.00

under 0.1% of their stake at the time

Dec 10, 2025$225.16M

HAYNE RICHARD A

CEO

Sell

30,133 shares at $72.39

≈23.7% of their stake at the time

May 29, 2025$2.18M

Hayne Margaret

Co-President & Cco

Sell

30,133 shares at $72.39

≈23.7% of their stake at the time

May 29, 2025$2.18M

CHERKEN HARRY S JR

Director

Sell

31,305 shares at $57.10

≈5.5% of their stake at the time

Jan 10, 2025$1.79M

Conforti Frank

Co-President & COO

Sell

26,054 shares at $60.07

≈82.8% of their stake at the time

Mar 3, 2025$1.56M

CHERKEN HARRY S JR

Director

Sell

20,000 shares at $73.50

≈3.9% of their stake at the time

May 27, 2025$1.47M

Marein-Efron Melanie

CFO

Sell

20,000 shares at $73.36

≈79.9% of their stake at the time

May 27, 2025$1.47M

CHERKEN HARRY S JR

Director

Sell

23,695 shares at $57.59

≈4.4% of their stake at the time

Jan 10, 2025$1.36M

Institutional Ownership Analysis

Institutional ownership analysis with position momentum, 13F share flow, and ownership percentage trends.

Institutional Positions for URBN

Institutions adding (new + increased) above zero, reducing (reduced + closed) below, net as a line

New Increased Reduced Closed Net (adding − reducing)

Bullish Signal

Institutions accumulating in Q2 2026

74.5% institutional ownership

Slight accumulation: 271 adding vs 209 reducing

13F shares increased by 1.2%, a modest change

+62

Net breadth

271 adding vs 209 reducing

Accumulating

1.30

Add / reduce ratio

in Q2 2026

New − closed

63 initiated, 58 exited

5 of 10

Top holders adding

largest holders with a known change

Position Changes

Q2 2026: how are institutions adjusting their positions?

+271 growing-209 shrinkingNet: +62

208

151

New (63)

Increased (208)

Reduced (151)

Closed (58)

Top Institutional Holders, URBN

Largest 8 institutional positions by ownership percentage as of Q2 2026

BLACKROCK, INC.

8.7M

$615.2M

Ownership

10.14%

-4.0%

FMR LLC

4.7M

$332.2M

Ownership

5.47%

+9.6%

DIMENSIONAL FUND ADVISORS LP

4.6M

$324.1M

Ownership

5.34%

+8.3%

VANGUARD PORTFOLIO MANAGEMENT LLC

3.5M

$249.1M

Ownership

4.11%

-0.2%

STATE STREET CORP

2.7M

$189.7M

Ownership

3.13%

+0.8%

AMERICAN CENTURY COMPANIES INC

2.7M

$188.4M

Ownership

3.10%

+19.6%

VANGUARD CAPITAL MANAGEMENT LLC

2.6M

$184.6M

Ownership

3.04%

-1.9%

ABRAMS BISON INVESTMENTS, LLC

2.2M

$158.1M

Ownership

2.61%

+2.4%

ETF and Mutual Fund Holdings

ETF and mutual fund activity breakdown showing buying vs selling funds, top fund holders, and detailed holdings.

Fund Activity

Q2 2026: 295 ETFs and mutual funds reporting

73 buying73 sellingNet: 0

149

Buying (73)

Unchanged (149)

Selling (73)

In total, funds bought 2.6M shares and sold 1.8M this quarter. Each fund counts once in the bar above, whatever the size of its move.

Neutral

Mixed fund activity in Q2 2026

295 ETFs and mutual funds reporting

73 buying vs 73 selling (balanced)

Top Fund Holders, URBN

Largest 8 ETF and mutual fund positions by shares held, each fund's latest filing

SPDR SERIES TRUST

851.0K

Weight

4.21%

Jul 31, 2026No change

EntrepreneurShares Series Trust

16.7K

Weight

0.41%

Jun 30, 2026No change

ALLSPRING FUNDS TRUST

12.9K

Weight

0.00%

Jun 30, 2026Increased

BlackRock Variable Series Funds, Inc.

10.3K

Weight

0.00%

Jun 30, 2026Decreased

NATIONWIDE MUTUAL FUNDS

6.8K

Weight

0.00%

Jul 31, 2026Decreased

Managed Portfolio Series

6.3K

Weight

0.04%

Jun 30, 2026Decreased

PUTNAM ASSET ALLOCATION FUNDS

5.9K

Weight

0.00%

Jun 30, 2026Increased

Venerable Variable Insurance Trust

5.9K

Weight

0.01%

Jun 30, 2026Decreased

Urban Outfitters, Inc.· URBN

Holdings Analysis

Insider Trading Activity

1.3Transaction History500Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings142Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights

Search stocks

Holdings Analysis

Insider Trading Activity

1.3Transaction History500Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings142Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights