Vital Farms, Inc.· VITL

🇺🇸 US · SmallSP600NASDAQ

Consumer DefensiveAgricultural Farm ProductsWebsite

Price: $12.15
Day: -5.00%
Mkt Cap: $520.61M
52W Range: $7.95 – $53.13
Volume: 1.61M
Beta: 1.07

D55D FrameworkQuarterly Data

Holdings Analysis

Insider activity, institutional flows, and fund ownership.

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Vital Farms, Inc.

VITL|Consumer Defensive|Agricultural Farm Products

Current price: $12

Smart Money

Dimension 5 of 5

Insider Activity, Q2 2026

Latest scored quarter, net flow, and top transactions by value

Net dollar flow$422.0K

Net share flow+50.9K

Purchases11 ($422.0K)

Sales0 ($0)

Top Notable Transactions

Insider

Type

Value

Date

OHAYER MATTHEW

Sale

$188.5M

Apr 5

OHAYER MATTHEW

Sale

$5.2M

Sep 2

OHAYER MATTHEW

Sale

$5.1M

Aug 29

Institutional Ownership, Q1 2026

Ownership share, position changes, share flow, and top holders

Ownership103.8%

13F share flow-134.9%

Investors holding286

+228 adding-163 reducing

166

New 62Inc 166Red 71Closed 92

Top Institutional Holders

Institution

Value

Change

BLACKROCK, INC.

$81.2M

+1.9%

VAN BERKOM & ASSOCIATES INC.

$31.9M

+2005.0%

PRINCIPAL FINANCIAL GROUP INC

$30.4M

+42.0%

WASATCH ADVISORS LP

$27.3M

-27.8%

ETF & Mutual Fund Activity, Q2 2026

Latest meaningful quarter: fund-by-fund buying / unchanged / selling

Funds reporting120

Total shares held12.2M

Share flow-17.8%

32 buying18 selling

Buying 32Unchanged 70Selling 18

Top Fund Holders

Fund

Weight

Change

VANGUARD WORLD FUND

418.6K

0.14%

+4.5K

VANGUARD SCOTTSDALE FUNDS

212.7K

0.01%

+6.6K

VANGUARD ADMIRAL FUNDS

173.7K

3.25%

+5.2K

AIM COUNSELOR SERIES TRUST (INVESCO COUNSELOR SERIES TRUST)

88.3K

0.03%

See the complete picture

The full 5D Framework: Business Quality · Peer Comparison · Valuation · Analyst Sentiment · Smart Money

Explore VITL on stockoscope.com→

Generated August 5, 2026

For educational purposes only. Not financial advice. Data may be delayed or incomplete.

Smart Money Sentiment

VITL Smart Money Sentiment Score

A weighted 1-5 sentiment score across three smart money signals.

Smart Money

3.5/5

Bullish

Weighted across 3 components

Component Breakdown (3 of 3 available)

Insider Activity

40% weight

+70

Institutional Flow

50% weight

-12

Fund Flow

10% weight

+25

Overall Smart Money sentiment of 3.5/5 (Bullish) based on a weighted combination of 3 components. Insider activity uses a relative-baseline comparison against the stock's own history; institutional flow tracks position momentum and 13F share changes; fund flow measures ETF / mutual-fund buying vs selling. Higher scores indicate stronger bullish sentiment from professional investors.Last updated August 4, 2026.

Insider Trading Activity

Insider trading analysis comparing the latest quarter against the stock's own historical baseline.

Insider Activity for VITL

Net insider share flow by quarter (C-suite & director purchases minus sales)

Very Bullish

Strong insider buying in Q2 2026

Meaningful: 11 purchases totaling $422.0K (50.9K shares)

Share volume is 3x+ above the historical average, unusually strong

Buying is rare, only seen in 2 of 7 quarters

Net insider flow has deteriorated over recent quarters

Notable Recent Transactions, VITL

Top 8 highest-value recent insider trades

OHAYER MATTHEW

Director

Sell

7,462,777 shares at $25.26

Apr 5, 2024$188.51M

OHAYER MATTHEW

Director

Sell

100,000 shares at $51.98

Sep 2, 2025$5.20M

OHAYER MATTHEW

Director

Sell

100,000 shares at $51.13

Aug 29, 2025$5.11M

OHAYER MATTHEW

Director

Sell

100,000 shares at $50.96

Sep 4, 2025$5.10M

Diez-Canseco Russell

CEO

Sell

100,000 shares at $31.18

Sep 11, 2024$3.12M

Diez-Canseco Russell

CEO

Sell

100,000 shares at $30.71

Aug 12, 2024$3.07M

Diez-Canseco Russell

CEO

Sell

82,314 shares at $37.21

Dec 13, 2024$3.06M

Dale Jason

COO

Sell

78,725 shares at $36.84

May 14, 2024$2.90M

Institutional Ownership Analysis

Institutional ownership analysis with position momentum, 13F share flow, and ownership percentage trends.

Institutional Ownership Over Time for VITL

Total dollar value invested by institutions each quarter

Neutral

Mixed institutional activity in Q1 2026

103.8% institutional ownership

Slight accumulation: 228 adding vs 163 reducing

13F shares decreased by 3.7%, a notable change

Momentum weakening from prior quarter

Position Changes

Q2 2026: how are institutions adjusting their positions?

+46 growing-242 shrinkingNet: -196

227

New (13)

Increased (33)

Reduced (15)

Closed (227)

Top Institutional Holders, VITL

Largest 8 institutional positions by ownership percentage as of Q2 2026

FIRST EAGLE INVESTMENT MANAGEMENT, LLC

605.0K

$7.0M

Ownership

1.36%

+13.7%

CITIGROUP INC

330.0K

$3.8M

Ownership

0.74%

+10.4%

SPARTA 24 LTD.

225.0K

$2.6M

Ownership

0.50%

+100.0%

TAYLOR FRIGON CAPITAL MANAGEMENT LLC

188.8K

$2.2M

Ownership

0.42%

+109.8%

PICTET ASSET MANAGEMENT HOLDING SA

152.7K

$1.8M

Ownership

0.34%

-69.8%

HAMILTON POINT INVESTMENT ADVISORS, LLC

100.0K

$1.2M

Ownership

0.22%

No change

CLEAN YIELD GROUP

72.5K

$843.3K

Ownership

0.16%

+9.6%

WESBANCO BANK INC

70.0K

$814.1K

Ownership

0.16%

+100.0%

ETF and Mutual Fund Holdings

ETF and mutual fund activity breakdown showing buying vs selling funds, top fund holders, and detailed holdings.

Fund Activity

Q2 2026: 120 ETFs and mutual funds reporting

32 buying18 sellingNet: +14

Buying (32)

Unchanged (70)

Selling (18)

Bullish Signal

Funds accumulating in Q2 2026

120 ETFs and mutual funds reporting

32 funds buying vs 18 selling

Top Fund Holders, VITL

Largest 8 ETF and mutual fund positions by shares held as of latest filing

VANGUARD WORLD FUND

418.6K

Weight

0.14%

Increased

VANGUARD SCOTTSDALE FUNDS

212.7K

Weight

0.01%

Increased

VANGUARD ADMIRAL FUNDS

173.7K

Weight

3.25%

Increased

AIM COUNSELOR SERIES TRUST (INVESCO COUNSELOR SERIES TRUST)

88.3K

Weight

0.03%

No change

LORD ABBETT INVESTMENT TRUST

85.6K

Weight

0.01%

No change

Invesco Exchange-Traded Fund Trust II

85.0K

Weight

0.02%

Increased

AMERICAN CENTURY ETF TRUST

71.0K

Weight

0.03%

Decreased

ALLIED ASSET ADVISORS FUNDS

66.6K

Weight

414.26%

Increased

Vital Farms, Inc.· VITL

Holdings Analysis

Insider Trading Activity

1.3Transaction History188Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings79Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights

Search stocks

Holdings Analysis

Insider Trading Activity

1.3Transaction History188Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings79Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights