Winmark Corporation· WINA

🇺🇸 US · SmallSP600NASDAQ

Consumer Cyclical Specialty Retail Website

Price: $293.92
Day: +2.70%
Mkt Cap: $1.06B
52W Range: $280.05 – $527.37
Volume: 86.0K
Beta: 0.51

D55D FrameworkQuarterly Data

Holdings Analysis

Insider activity, institutional flows, and fund ownership.

Smart Money: 3.2 / 5 (Neutral), from 3 of 3 components
Institutions Q2 2026: 218 institutions hold; 116 added, 73 reduced

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Winmark Corporation

WINA|Consumer Cyclical|Specialty Retail

Current price: $294

Smart Money

Dimension 5 of 5

Insider selling pace · Q1 2026

0.8x

vs own 6-quarter average

Seller breadth · Q1 2026

2 sellers

vs 2.4 avg per quarter

Institutional net breadth · Q2 2026

+32

143 adding vs 111 reducing

Institutional ownership · Q2 2026

90.6%

218 institutions

Insider Selling Pace

Each quarter's selling vs this stock's own trailing 6-quarter average

Light <0.5xRoutineElevated >1.5xHeavy >3xBuying

Institutional Positions

Institutions adding above the line, reducing below, net as a line

NewIncreasedReducedClosedNet

Largest Institutional Holders, Q2 2026

By reported market value, and how each moved in the quarter

Holder

Change

BLACKROCK, INC.

489.8K

+4.9%

NEUBERGER BERMAN GROUP LLC

286.6K

+0.6%

RENAISSANCE TECHNOLOGIES LLC

204.4K

-0.8%

FIRST TRUST ADVISORS LP

175.5K

+16.6%

ALTRAVUE CAPITAL, LLC

172.4K

+6.4%

VANGUARD CAPITAL MANAGEMENT LLC

139.9K

+1.4%

ETF & Fund Activity, Q2 2026

How the covering funds split between buying, holding and selling

59 buying67 unchanged34 selling

160 funds held WINA in Q2 2026, holding 1.4M shares between them, up 3.4% on the quarter.

Largest fund holders

SPDR SERIES TRUST58.3K sh

ETF Series Solutions3.9K sh

VANGUARD VALLEY FORGE FUNDS1.7K sh

Notable Insider Transactions, Q1 2026

Largest open-market purchases and sales by value in the last eight quarters

Sale · Mar 4

GRASSLE JENELE C

$1.9M

Sale · May 30

Ishaug Anthony D

$1.2M

Sale · Nov 21

GRASSLE JENELE C

$1.0M

Insider transactions from SEC Form 4 filings; institutional holdings from quarterly 13F filings, which are reported with a lag and can overlap between filers. 13F: quarterly institutional holdings report · ETF: Exchange-Traded Fund

See the complete picture

The full 5D Framework: Business Quality · Peer Comparison · Valuation · Analyst Sentiment · Smart Money

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Generated September 23, 2026

For educational purposes only. Not financial advice. Data may be delayed or incomplete.

Smart Money Sentiment

WINA Smart Money Sentiment Score

A weighted 1-5 sentiment score across three smart money signals.

Smart Money

3.2/5

Neutral

Weighted across 3 components

Component Breakdown (3 of 3 available)

Insider Activity

40% weight

Institutional Flow

50% weight

+12

Fund Flow

10% weight

+25

Overall Smart Money sentiment of 3.2/5 (Neutral) based on a weighted combination of 3 components. Insider activity uses a relative-baseline comparison against the stock's own history; institutional flow tracks position momentum and 13F share changes; fund flow measures ETF / mutual-fund buying vs selling. Higher scores indicate stronger bullish sentiment from professional investors.Last updated September 22, 2026.

Insider Trading Activity

Insider trading analysis comparing the latest quarter against the stock's own historical baseline.

Insider Selling Pace for WINA

Each quarter's selling vs the stock's own trailing 6-quarter average; 1.0x is typical for this stock. Green triangles mark quarters with insider buying.

Neutral

Routine insider selling in Q1 2026

2 sales totaling $2.6M (5.6K shares)

Share volume is at a routine pace (0.8x average)

Buying seen in 1 of 15 quarters

0.8x

Selling pace

vs own 6-qtr average

Routine

1.00%

Stake sold

of active insiders' holdings

2 sellers

Seller breadth

vs 2.0 avg per quarter

Q3 2025

Last insider purchase

buying in 1 of 16 quarters

Notable Recent Transactions, WINA

Top 8 highest-value insider trades from the last 8 quarters

GRASSLE JENELE C

Director

Sell

3,900 shares at $475.80

≈60.9% of their stake at the time

Mar 4, 2026$1.86M

Ishaug Anthony D

CFO

Sell

2,859 shares at $427.07

≈4.7% of their stake at the time

May 30, 2025$1.22M

GRASSLE JENELE C

Director

Sell

2,400 shares at $420.87

≈49.0% of their stake at the time

Nov 21, 2025$1.01M

OLSON RONALD G

10% Owner

Sell

2,259 shares at $424.12

≈1.5% of their stake at the time

Nov 25, 2024$958.08K

HEFFES BRETT D

CEO

Sell

1,985 shares at $454.95

≈1.7% of their stake at the time

Aug 27, 2025$903.08K

Barbetta Lawrence A

Director

Sell

1,986 shares at $425.21

≈43.9% of their stake at the time

Nov 25, 2024$844.47K

HEFFES BRETT D

CEO

Sell

2,113 shares at $392.92

≈1.8% of their stake at the time

Nov 5, 2024$830.24K

Tomlinson Percy C Jr

Director

Sell

1,660 shares at $460.52

≈67.5% of their stake at the time

Mar 3, 2026$764.46K

Institutional Ownership Analysis

Institutional ownership analysis with position momentum, 13F share flow, and ownership percentage trends.

Institutional Positions for WINA

Institutions adding (new + increased) above zero, reducing (reduced + closed) below, net as a line

New Increased Reduced Closed Net (adding − reducing)

Neutral

Mixed institutional activity in Q2 2026

90.6% institutional ownership

Slight accumulation: 143 adding vs 111 reducing

13F share count essentially flat

Momentum weakening from prior quarter

+32

Net breadth

143 adding vs 111 reducing

Accumulating

1.29

Add / reduce ratio

in Q2 2026

-11

New − closed

27 initiated, 38 exited

7 of 10

Top holders adding

largest holders with a known change

Position Changes

Q2 2026: how are institutions adjusting their positions?

+143 growing-111 shrinkingNet: +32

116

New (27)

Increased (116)

Reduced (73)

Closed (38)

Top Institutional Holders, WINA

Largest 8 institutional positions by ownership percentage as of Q2 2026

BLACKROCK, INC.

489.8K

$207.2M

Ownership

13.69%

+4.9%

NEUBERGER BERMAN GROUP LLC

286.6K

$121.2M

Ownership

8.01%

+0.6%

RENAISSANCE TECHNOLOGIES LLC

204.4K

$86.5M

Ownership

5.71%

-0.8%

FIRST TRUST ADVISORS LP

175.5K

$74.2M

Ownership

4.91%

+16.6%

ALTRAVUE CAPITAL, LLC

172.4K

$72.9M

Ownership

4.82%

+6.4%

VANGUARD CAPITAL MANAGEMENT LLC

139.9K

$59.2M

Ownership

3.91%

+1.4%

STATE STREET CORP

130.4K

$55.2M

Ownership

3.65%

+5.4%

STATE STREET CORP

130.4K

$55.2M

Ownership

3.64%

+5.3%

ETF and Mutual Fund Holdings

ETF and mutual fund activity breakdown showing buying vs selling funds, top fund holders, and detailed holdings.

Fund Activity

Q2 2026: 160 ETFs and mutual funds reporting

59 buying34 sellingNet: +25

Buying (59)

Unchanged (67)

Selling (34)

In total, funds bought 80.7K shares and sold 32.5K this quarter. Each fund counts once in the bar above, whatever the size of its move.

Bullish Signal

Funds accumulating in Q2 2026

160 ETFs and mutual funds reporting

59 funds buying vs 34 selling

Top Fund Holders, WINA

Largest 8 ETF and mutual fund positions by shares held, each fund's latest filing

SPDR SERIES TRUST

58.3K

Weight

0.29%

Jul 31, 2026No change

ETF Series Solutions

3.9K

Weight

12.78%

Jul 31, 2026No change

VANGUARD VALLEY FORGE FUNDS

1.7K

Weight

0.00%

Jun 30, 2026Decreased

North Square Investments Trust

1.7K

Weight

0.00%

Jun 30, 2026No change

Columbia Funds Variable Series Trust II

1.6K

Weight

0.00%

Jun 30, 2026No change

Listed Funds Trust

1.5K

Weight

26.40%

Jul 31, 2026No change

VANGUARD INSTITUTIONAL INDEX FUNDS

1.5K

Weight

0.00%

Jun 30, 2026No change

Principal Exchange-Traded Funds

1.3K

Weight

0.00%

Jun 30, 2026No change

Winmark Corporation· WINA

Holdings Analysis

Insider Trading Activity

1.3Transaction History137Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings119Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights

Search stocks

Holdings Analysis

Insider Trading Activity

1.3Transaction History137Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings119Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights