Williams-Sonoma, Inc.· WSM

🇺🇸 US · LargeSP500NYSE

Consumer Cyclical Specialty Retail Website

Price: $232.81
Day: +2.49%
Mkt Cap: $27.41B
52W Range: $165.51 – $254.89
Volume: 42.5K
Beta: 1.46

D55D FrameworkQuarterly Data

Holdings Analysis

Insider activity, institutional flows, and fund ownership.

Smart Money: 3.3 / 5 (Neutral), from 3 of 3 components
Institutions Q2 2026: 1,040 institutions hold; 489 added, 373 reduced
Insiders Q3 2026: no purchases, 20 sales ($16.5M)

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Williams-Sonoma, Inc.

WSM|Consumer Cyclical|Specialty Retail

Current price: $233

Smart Money

Dimension 5 of 5

Insider selling pace · Q3 2026

0.9x

quarter in progress, filings still arriving

Seller breadth · Q3 2026

3 sellers

vs 2.7 avg per quarter

Institutional net breadth · Q2 2026

+191

641 adding vs 450 reducing

Institutional ownership · Q2 2026

96.8%

1,040 institutions

Insider Selling Pace

Each quarter's selling vs this stock's own trailing 6-quarter average

Light <0.5xRoutineElevated >1.5xHeavy >3xBuying

Institutional Positions

Institutions adding above the line, reducing below, net as a line

NewIncreasedReducedClosedNet

Largest Institutional Holders, Q2 2026

By reported market value, and how each moved in the quarter

Holder

Change

BLACKROCK, INC.

11.4M

-1.2%

ARISTOTLE CAPITAL MANAGEMENT, LLC

11.1M

-0.2%

VANGUARD CAPITAL MANAGEMENT LLC

7.7M

-0.4%

BLACKHILL CAPITAL INC

7.7M

+0.5%

VANGUARD PORTFOLIO MANAGEMENT LLC

6.2M

+3.8%

STATE STREET CORP

5.9M

+2.5%

ETF & Fund Activity, Q2 2026

How the covering funds split between buying, holding and selling

187

120

80 buying187 unchanged120 selling

387 funds held WSM in Q2 2026, holding 44.0M shares between them, down 3.0% on the quarter.

Largest fund holders

SPDR SERIES TRUST712.4K sh

GLENMEDE FUND INC115.2K sh

ETF Series Solutions79.9K sh

Notable Insider Transactions, Q3 2026

Largest open-market purchases and sales by value in the last eight quarters

Sale · Sep 15

ALBER LAURA

$9.9M

Sale · Sep 15

ALBER LAURA

$6.5M

Sale · Jan 21

ALBER LAURA

$4.1M

Insider transactions from SEC Form 4 filings; institutional holdings from quarterly 13F filings, which are reported with a lag and can overlap between filers. 13F: quarterly institutional holdings report · ETF: Exchange-Traded Fund

See the complete picture

The full 5D Framework: Business Quality · Peer Comparison · Valuation · Analyst Sentiment · Smart Money

Explore WSM on stockoscope.com→

Generated September 22, 2026

For educational purposes only. Not financial advice. Data may be delayed or incomplete.

Smart Money Sentiment

WSM Smart Money Sentiment Score

A weighted 1-5 sentiment score across three smart money signals.

Smart Money

3.3/5

Neutral

Weighted across 3 components

Component Breakdown (3 of 3 available)

Insider Activity

40% weight

Institutional Flow

50% weight

+34

Fund Flow

10% weight

-25

Overall Smart Money sentiment of 3.3/5 (Neutral) based on a weighted combination of 3 components. Insider activity uses a relative-baseline comparison against the stock's own history; institutional flow tracks position momentum and 13F share changes; fund flow measures ETF / mutual-fund buying vs selling. Higher scores indicate stronger bullish sentiment from professional investors.Last updated September 21, 2026.

Insider Trading Activity

Insider trading analysis comparing the latest quarter against the stock's own historical baseline.

Insider Selling Pace for WSM

Each quarter's selling vs the stock's own trailing 6-quarter average; 1.0x is typical for this stock. Green triangles mark quarters with insider buying.

Neutral

Routine insider selling in Q3 2026

20 sales totaling $16.5M (74.6K shares)

Share volume is at a routine pace (0.9x average)

3 different insiders sold this quarter

Sell-only pattern: no insider purchases across 15 quarters

Steady selling pace across recent quarters

0.9x

Selling pace

quarter in progress, filings still arriving

3.09%

Stake sold

of active insiders' holdings

3 sellers

Seller breadth

vs 2.7 avg per quarter

None

Insider buying

in the last 16 quarters

Notable Recent Transactions, WSM

Top 8 highest-value insider trades from the last 8 quarters

ALBER LAURA

CEO

Sell

49,569 shares at $200.02

≈5.2% of their stake at the time

Sep 15, 2025$9.91M

ALBER LAURA

CEO

Sell

32,278 shares at $200.83

≈3.5% of their stake at the time

Sep 15, 2025$6.48M

ALBER LAURA

CEO

Sell

19,616 shares at $207.65

≈2.0% of their stake at the time

Jan 21, 2025$4.07M

Howie Jeffrey

EVP Chief Financial Officer

Sell

21,915 shares at $180.24

≈33.7% of their stake at the time

Mar 26, 2026$3.95M

ALBER LAURA

CEO

Sell

16,894 shares at $222.05

≈1.9% of their stake at the time

Jul 15, 2026$3.75M

King David Randolph

EVP General Counsel

Sell

17,500 shares at $203.60

≈15.1% of their stake at the time

Sep 8, 2025$3.56M

ALBER LAURA

CEO

Sell

23,605 shares at $130.81

≈2.3% of their stake at the time

Nov 15, 2024$3.09M

ALBER LAURA

CEO

Sell

15,000 shares at $200.00

≈1.6% of their stake at the time

May 27, 2026$3.00M

Institutional Ownership Analysis

Institutional ownership analysis with position momentum, 13F share flow, and ownership percentage trends.

Institutional Positions for WSM

Institutions adding (new + increased) above zero, reducing (reduced + closed) below, net as a line

New Increased Reduced Closed Net (adding − reducing)

Bullish Signal

Institutions accumulating in Q2 2026

96.8% institutional ownership

Slight accumulation: 641 adding vs 450 reducing

13F shares increased by 1.8%, a modest change

Momentum improving from prior quarter

+191

Net breadth

641 adding vs 450 reducing

Accumulating

1.42

Add / reduce ratio

in Q2 2026

+75

New − closed

152 initiated, 77 exited

6 of 10

Top holders adding

largest holders with a known change

Position Changes

Q2 2026: how are institutions adjusting their positions?

+641 growing-450 shrinkingNet: +191

152

489

373

New (152)

Increased (489)

Reduced (373)

Closed (77)

Top Institutional Holders, WSM

Largest 8 institutional positions by ownership percentage as of Q2 2026

BLACKROCK, INC.

11.4M

$2.7B

Ownership

9.68%

-1.2%

ARISTOTLE CAPITAL MANAGEMENT, LLC

11.1M

$2.6B

Ownership

9.39%

-0.2%

VANGUARD CAPITAL MANAGEMENT LLC

7.7M

$1.8B

Ownership

6.53%

-0.4%

BLACKHILL CAPITAL INC

7.7M

$1.8B

Ownership

6.53%

+0.5%

VANGUARD PORTFOLIO MANAGEMENT LLC

6.2M

$1.4B

Ownership

5.26%

+3.8%

STATE STREET CORP

5.9M

$1.4B

Ownership

5.02%

+2.5%

GEODE CAPITAL MANAGEMENT, LLC

3.8M

$897.3M

Ownership

3.24%

+1.5%

FIRST TRUST ADVISORS LP

2.8M

$650.5M

Ownership

2.37%

+5.3%

ETF and Mutual Fund Holdings

ETF and mutual fund activity breakdown showing buying vs selling funds, top fund holders, and detailed holdings.

Fund Activity

Q2 2026: 387 ETFs and mutual funds reporting

80 buying120 sellingNet: -40

187

120

Buying (80)

Unchanged (187)

Selling (120)

In total, funds bought 1.5M shares and sold 2.8M this quarter. Each fund counts once in the bar above, whatever the size of its move.

Bearish Signal

Funds distributing in Q2 2026

387 ETFs and mutual funds reporting

120 funds selling vs 80 buying

Top Fund Holders, WSM

Largest 8 ETF and mutual fund positions by shares held, each fund's latest filing

SPDR SERIES TRUST

712.4K

Weight

3.52%

Jul 31, 2026No change

GLENMEDE FUND INC

115.2K

Weight

7.01%

Jul 31, 2026Decreased

ETF Series Solutions

79.9K

Weight

—

Jul 31, 2026No change

NATIONWIDE MUTUAL FUNDS

14.4K

Weight

0.00%

Jul 31, 2026Decreased

FORUM FUNDS

6.5K

Weight

30.47%

Jul 31, 2026No change

STERLING CAPITAL FUNDS

4.1K

Weight

0.02%

Jun 30, 2026Decreased

BNY Mellon Investment Funds I

4.0K

Weight

0.00%

Jun 30, 2026No change

DEUTSCHE DWS VARIABLE SERIES I

3.9K

Weight

0.69%

Jun 30, 2026Increased

Williams-Sonoma, Inc.· WSM

Holdings Analysis

Insider Trading Activity

1.3Transaction History258Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings172Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights

Search stocks

Holdings Analysis

Insider Trading Activity

1.3Transaction History258Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings172Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights