NIKE, Inc.· NKE

🇺🇸 US · LargeSP500NYSE

Consumer Cyclical Apparel - Footwear & Accessories Website

Price: $35.51
Day: -2.34%
Mkt Cap: $52.55B
52W Range: $35.50 – $76.97
Volume: 51.52M
Beta: 1.11

D55D FrameworkQuarterly Data

Holdings Analysis

Insider activity, institutional flows, and fund ownership.

Smart Money: 3.2 / 5 (Neutral), from 3 of 3 components
Institutions Q2 2026: 1,871 institutions hold; 815 added, 760 reduced
Insiders Q3 2026: no purchases, 8 sales ($771.3K)

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NIKE, Inc.

NKE|Consumer Cyclical|Apparel - Footwear & Accessories

Current price: $36

Smart Money

Dimension 5 of 5

Insider selling pace · Q3 2026

0.2x

quarter in progress, filings still arriving

Seller breadth · Q3 2026

5 sellers

vs 2.2 avg per quarter

Institutional net breadth · Q2 2026

-125

977 adding vs 1,102 reducing

Institutional ownership · Q2 2026

65.7%

1,871 institutions

Insider Selling Pace

Each quarter's selling vs this stock's own trailing 6-quarter average

Light <0.5xRoutineElevated >1.5xHeavy >3xBuying

Institutional Positions

Institutions adding above the line, reducing below, net as a line

NewIncreasedReducedClosedNet

Largest Institutional Holders, Q2 2026

By reported market value, and how each moved in the quarter

Holder

Change

BLACKROCK, INC.

81.8M

-11.1%

VANGUARD CAPITAL MANAGEMENT LLC

78.3M

+1.0%

CAPITAL WORLD INVESTORS

72.1M

+42.4%

STATE STREET CORP

63.6M

+6.5%

VANGUARD PORTFOLIO MANAGEMENT LLC

45.8M

+60.3%

GEODE CAPITAL MANAGEMENT, LLC

29.3M

+0.8%

ETF & Fund Activity, Q3 2026

How the covering funds split between buying, holding and selling

1 buying9 unchanged1 selling

11 funds held NKE in Q3 2026, holding 16.3M shares between them, down 0.6% on the quarter.

Largest fund holders

SPDR SERIES TRUST10.9M sh

SPDR DOW JONES INDUSTRIAL AVERAGE ETF TRUST5.1M sh

NATIONWIDE MUTUAL FUNDS225.6K sh

Notable Insider Transactions, Q3 2026

Largest open-market purchases and sales by value in the last eight quarters

Sale · Feb 14

PARKER MARK G

$8.0M

Sale · Jul 16

PARKER MARK G

$8.0M

Sale · May 14

PARKER MARK G

$6.8M

Insider transactions from SEC Form 4 filings; institutional holdings from quarterly 13F filings, which are reported with a lag and can overlap between filers. 13F: quarterly institutional holdings report · ETF: Exchange-Traded Fund

See the complete picture

The full 5D Framework: Business Quality · Peer Comparison · Valuation · Analyst Sentiment · Smart Money

Explore NKE on stockoscope.com→

Generated September 21, 2026

For educational purposes only. Not financial advice. Data may be delayed or incomplete.

Smart Money Sentiment

NKE Smart Money Sentiment Score

A weighted 1-5 sentiment score across three smart money signals.

Smart Money

3.2/5

Neutral

Weighted across 3 components

Component Breakdown (3 of 3 available)

Insider Activity

40% weight

Institutional Flow

50% weight

+18

Fund Flow

10% weight

Overall Smart Money sentiment of 3.2/5 (Neutral) based on a weighted combination of 3 components. Insider activity uses a relative-baseline comparison against the stock's own history; institutional flow tracks position momentum and 13F share changes; fund flow measures ETF / mutual-fund buying vs selling. Higher scores indicate stronger bullish sentiment from professional investors.Last updated September 20, 2026.

Insider Trading Activity

Insider trading analysis comparing the latest quarter against the stock's own historical baseline.

Insider Selling Pace for NKE

Each quarter's selling vs the stock's own trailing 6-quarter average; 1.0x is typical for this stock. Green triangles mark quarters with insider buying.

Neutral

Routine insider selling in Q3 2026

8 sales totaling $771.3K (19.4K shares)

Share volume is well below the historical pace (0.2x average), insiders are holding more

5 different insiders sold this quarter

Buying seen in 7 of 15 quarters

0.2x

Selling pace

quarter in progress, filings still arriving

0.60%

Stake sold

of active insiders' holdings

5 sellers

Seller breadth

vs 2.2 avg per quarter

Q2 2026

Last insider purchase

buying in 7 of 16 quarters

Notable Recent Transactions, NKE

Top 8 highest-value insider trades from the last 8 quarters

PARKER MARK G

Executive Chairman

Sell

110,000 shares at $72.83

≈10.9% of their stake at the time

Feb 14, 2025$8.01M

PARKER MARK G

Executive Chairman

Sell

110,000 shares at $72.29

≈11.6% of their stake at the time

Jul 16, 2025$7.95M

PARKER MARK G

Executive Chairman

Sell

110,000 shares at $62.05

≈11.6% of their stake at the time

May 14, 2025$6.83M

PARKER MARK G

Executive Chairman

Sell

86,078 shares at $75.93

≈10.4% of their stake at the time

Aug 14, 2025$6.54M

PARKER MARK G

Executive Chairman

Sell

86,078 shares at $64.80

≈11.7% of their stake at the time

Nov 14, 2025$5.58M

PARKER MARK G

Executive Chairman

Sell

45,190 shares at $76.64

≈4.5% of their stake at the time

Nov 14, 2024$3.46M

COOK TIMOTHY D

Director

Buy

50,000 shares at $58.97

≈47.4% of their stake after buying

Dec 22, 2025$2.95M

COOK TIMOTHY D

Director

Buy

25,000 shares at $42.43

≈19.2% of their stake after buying

Apr 10, 2026$1.06M

Institutional Ownership Analysis

Institutional ownership analysis with position momentum, 13F share flow, and ownership percentage trends.

Institutional Positions for NKE

Institutions adding (new + increased) above zero, reducing (reduced + closed) below, net as a line

New Increased Reduced Closed Net (adding − reducing)

Neutral

Mixed institutional activity in Q2 2026

65.7% institutional ownership

Balanced activity: 977 adding vs 1102 reducing

13F shares increased by 2.8%, a notable change

-125

Net breadth

977 adding vs 1,102 reducing

Balanced

0.89

Add / reduce ratio

in Q2 2026

-180

New − closed

162 initiated, 342 exited

7 of 10

Top holders adding

largest holders with a known change

Position Changes

Q2 2026: how are institutions adjusting their positions?

+977 growing-1102 shrinkingNet: -125

162

815

760

342

New (162)

Increased (815)

Reduced (760)

Closed (342)

Top Institutional Holders, NKE

Largest 8 institutional positions by ownership percentage as of Q2 2026

BLACKROCK, INC.

81.8M

$3.4B

Ownership

5.52%

-11.1%

VANGUARD CAPITAL MANAGEMENT LLC

78.3M

$3.2B

Ownership

5.28%

+1.0%

CAPITAL WORLD INVESTORS

72.1M

$3.0B

Ownership

4.86%

+42.4%

STATE STREET CORP

63.6M

$2.6B

Ownership

4.29%

+6.5%

VANGUARD PORTFOLIO MANAGEMENT LLC

45.8M

$1.9B

Ownership

3.09%

+60.3%

GEODE CAPITAL MANAGEMENT, LLC

29.3M

$1.2B

Ownership

1.97%

+0.8%

WELLINGTON MANAGEMENT GROUP LLP

22.2M

$911.7M

Ownership

1.50%

-42.2%

FMR LLC

21.2M

$868.9M

Ownership

1.43%

+0.6%

ETF and Mutual Fund Holdings

ETF and mutual fund activity breakdown showing buying vs selling funds, top fund holders, and detailed holdings.

Fund Activity

Q3 2026: 11 ETFs and mutual funds reporting

1 buying1 sellingNet: 0

Buying (1)

Unchanged (9)

Selling (1)

In total, funds bought 80.0K shares and sold 178.6K this quarter. Each fund counts once in the bar above, whatever the size of its move.

Neutral

Mixed fund activity in Q3 2026

11 ETFs and mutual funds reporting

1 buying vs 1 selling (balanced)

Top Fund Holders, NKE

Largest 8 ETF and mutual fund positions by shares held, each fund's latest filing

SPDR SERIES TRUST

10.9M

Weight

53.71%

Jul 31, 2026No change

SPDR DOW JONES INDUSTRIAL AVERAGE ETF TRUST

5.1M

Weight

—

Jul 31, 2026Decreased

NATIONWIDE MUTUAL FUNDS

225.6K

Weight

0.03%

Jul 31, 2026Increased

MADISON FUNDS

42.5K

Weight

0.88%

Jul 31, 2026No change

Listed Funds Trust

30.7K

Weight

—

Jul 31, 2026No change

PFS FUNDS

15.3K

Weight

78.52%

Jul 31, 2026No change

Chesapeake Investment Trust

14.5K

Weight

21.41%

Jul 31, 2026No change

FORUM FUNDS

10.5K

Weight

49.43%

Jul 31, 2026No change

NIKE, Inc.· NKE

Holdings Analysis

Insider Trading Activity

1.3Transaction History106Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings184Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights

Search stocks

Holdings Analysis

Insider Trading Activity

1.3Transaction History106Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings184Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights