- Price
- $43.22
- Day
- +0.39%
- Mkt Cap
- $63.96B
- 52W Range
- $40.00 – $80.17
- Volume
- 12.92M
- Beta
- 1.13
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Nike's China business has shrunk 30% since 2021, with annual revenue hitting its lowest level in eight years at the end of May. Experts told CNBC that Nike faces deeper challenges in China, including 'China Chic,' stronger domestic rivals and younger shoppers' changing tastes.
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NKE's demand headwinds continue to pressure sales, but innovation and its turnaround strategy remain central to restoring growth and earnings.
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On CNBC's “Mad Money Lightning Round,” Jim Cramer recommended buying First Horizon Corporation (NYSE:FHN), adding that it's a “terrific” and “very inexpensive” stock.
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Nike (NKE) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
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Losses to Asics are offset by gains in the more durable performance category.
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Nike is trading at a deep discount to its previous highs, potentially undervaluing future earnings. Management is restructuring the business for sustainable long-term growth.
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Nike (NYSE:NKE | NKE Price Prediction) currently trades at $42.96, well below Wall Street's average analyst price target of $51.12.
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Nike will shift online sales to its official website and app, as well as its flagship stores on e-commerce platforms Tmall, JD.com and Douyin from January.
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After eight successive quarters of falling sales in China, Nike is pulling online sales rights from some of its biggest retail partners in a high-stakes bet that tighter control over pricing and distribution can revive its fortunes.
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Nike is trying to lure back shoppers in China by controlling how its products are sold online, directing consumers to official Nike channels as the American sportswear giant continues to lose ground to domestic rivals.
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Nike is tightening online sales in China as it tries to restore pricing power and reverse a deepening decline in its third-largest market. From January 2027, most of Nike's 16 major Chinese retail partners will stop selling its products online and focus on physical stores.
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The footwear giant continued to report flat revenue growth. Tariffs are pushing profit margins lower.
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