Ulta Beauty, Inc.· ULTA

🇺🇸 US · LargeSP500NASDAQ

Consumer Cyclical Specialty Retail Website

Price: $540.98
Day: -0.51%
Mkt Cap: $23.26B
52W Range: $443.60 – $714.97
Volume: 1.12M
Beta: 0.85

D55D FrameworkQuarterly Data

Holdings Analysis

Insider activity, institutional flows, and fund ownership.

Smart Money: 2.9 / 5 (Neutral), from 3 of 3 components
Institutions Q2 2026: 1,072 institutions hold; 439 added, 446 reduced
Insiders Q3 2026: no purchases, 1 sale ($322.4K)

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Ulta Beauty, Inc.

ULTA|Consumer Cyclical|Specialty Retail

Current price: $541

Smart Money

Dimension 5 of 5

Insider selling pace · Q3 2026

1.6x

vs own 6-quarter average

Seller breadth · Q3 2026

1 seller

vs 0.8 avg per quarter

Institutional net breadth · Q2 2026

-76

547 adding vs 623 reducing

Institutional ownership · Q2 2026

100.0%

1,072 institutions

Insider Selling Pace

Each quarter's selling vs this stock's own trailing 6-quarter average

Light <0.5xRoutineElevated >1.5xHeavy >3xBuying

Institutional Positions

Institutions adding above the line, reducing below, net as a line

NewIncreasedReducedClosedNet

Largest Institutional Holders, Q2 2026

By reported market value, and how each moved in the quarter

Holder

Change

BLACKROCK, INC.

4.0M

-0.0%

VANGUARD CAPITAL MANAGEMENT LLC

2.8M

-0.4%

SANDERS CAPITAL, LLC

2.5M

+30.2%

STATE STREET CORP

2.0M

+2.1%

VANGUARD PORTFOLIO MANAGEMENT LLC

1.9M

+0.0%

PRICE T ROWE ASSOCIATES INC /MD/

1.5M

+56.9%

ETF & Fund Activity, Q2 2026

How the covering funds split between buying, holding and selling

105

248

129

105 buying248 unchanged129 selling

482 funds held ULTA in Q2 2026, holding 20.1M shares between them, up 1.1% on the quarter.

Largest fund holders

SPDR SERIES TRUST197.1K sh

NATIONWIDE MUTUAL FUNDS14.4K sh

GLENMEDE FUND INC4.1K sh

Notable Insider Transactions, Q3 2026

Largest open-market purchases and sales by value in the last eight quarters

Purchase · Mar 20

Steelman Kecia

$499.5K

Sale · Apr 1

Caro Jodi J

$333.0K

Sale · Sep 11

Nagler Lorna

$322.4K

Insider transactions from SEC Form 4 filings; institutional holdings from quarterly 13F filings, which are reported with a lag and can overlap between filers. 13F: quarterly institutional holdings report · ETF: Exchange-Traded Fund

See the complete picture

The full 5D Framework: Business Quality · Peer Comparison · Valuation · Analyst Sentiment · Smart Money

Explore ULTA on stockoscope.com→

Generated September 20, 2026

For educational purposes only. Not financial advice. Data may be delayed or incomplete.

Smart Money Sentiment

ULTA Smart Money Sentiment Score

A weighted 1-5 sentiment score across three smart money signals.

Smart Money

2.9/5

Neutral

Weighted across 3 components

Component Breakdown (3 of 3 available)

Insider Activity

40% weight

-14

Institutional Flow

50% weight

Fund Flow

10% weight

-25

Overall Smart Money sentiment of 2.9/5 (Neutral) based on a weighted combination of 3 components. Insider activity uses a relative-baseline comparison against the stock's own history; institutional flow tracks position momentum and 13F share changes; fund flow measures ETF / mutual-fund buying vs selling. Higher scores indicate stronger bullish sentiment from professional investors.Last updated September 19, 2026.

Insider Trading Activity

Insider trading analysis comparing the latest quarter against the stock's own historical baseline.

Insider Selling Pace for ULTA

Each quarter's selling vs the stock's own trailing 6-quarter average; 1.0x is typical for this stock. Green triangles mark quarters with insider buying.

Neutral

Routine insider selling in Q3 2026

1 sale totaling $322.4K (600 shares)

Share volume is elevated at 1.6x the historical average

Buying seen in 1 of 15 quarters

1.6x

Selling pace

vs own 6-qtr average

Elevated

0.05%

Stake sold

of active insiders' holdings

1 seller

Seller breadth

vs 0.5 avg per quarter

Q1 2025

Last insider purchase

buying in 1 of 16 quarters

Notable Recent Transactions, ULTA

Top 6 highest-value insider trades from the last 8 quarters

Steelman Kecia

CEO

Buy

1,440 shares at $346.89

≈8.5% of their stake after buying

Mar 20, 2025$499.53K

Caro Jodi J

Gc, Chief Risk & Compl. Ofc.

Sell

902 shares at $369.16

≈10.6% of their stake at the time

Apr 1, 2025$332.98K

Nagler Lorna

Director

Sell

600 shares at $537.31

≈7.7% of their stake at the time

Sep 11, 2026$322.39K

Smith Mike C.

Director

Sell

500 shares at $528.43

≈18.1% of their stake at the time

Sep 4, 2025$264.21K

MRKONIC GEORGE R JR

Director

Sell

452 shares at $539.29

≈15.9% of their stake at the time

Apr 7, 2026$243.76K

MRKONIC GEORGE R JR

Director

Sell

383 shares at $475.84

≈13.7% of their stake at the time

Jun 15, 2026$182.25K

Institutional Ownership Analysis

Institutional ownership analysis with position momentum, 13F share flow, and ownership percentage trends.

Institutional Positions for ULTA

Institutions adding (new + increased) above zero, reducing (reduced + closed) below, net as a line

New Increased Reduced Closed Net (adding − reducing)

Neutral

Mixed institutional activity in Q2 2026

100.0% institutional ownership

Balanced activity: 547 adding vs 623 reducing

13F shares increased by 1.2%, a modest change

Momentum weakening from prior quarter

-76

Net breadth

547 adding vs 623 reducing

Balanced

0.88

Add / reduce ratio

in Q2 2026

-69

New − closed

108 initiated, 177 exited

5 of 10

Top holders adding

largest holders with a known change

Position Changes

Q2 2026: how are institutions adjusting their positions?

+547 growing-623 shrinkingNet: -76

108

439

446

177

New (108)

Increased (439)

Reduced (446)

Closed (177)

Top Institutional Holders, ULTA

Largest 8 institutional positions by ownership percentage as of Q2 2026

BLACKROCK, INC.

4.0M

$1.8B

Ownership

9.28%

-0.0%

VANGUARD CAPITAL MANAGEMENT LLC

2.8M

$1.3B

Ownership

6.56%

-0.4%

SANDERS CAPITAL, LLC

2.5M

$1.1B

Ownership

5.67%

+30.2%

STATE STREET CORP

2.0M

$913.1M

Ownership

4.67%

+2.1%

VANGUARD PORTFOLIO MANAGEMENT LLC

1.9M

$876.0M

Ownership

4.48%

+0.0%

PRICE T ROWE ASSOCIATES INC /MD/

1.5M

$689.3M

Ownership

3.52%

+56.9%

GEODE CAPITAL MANAGEMENT, LLC

1.2M

$555.3M

Ownership

2.85%

-2.1%

MORGAN STANLEY

1.0M

$469.8M

Ownership

2.40%

-6.1%

ETF and Mutual Fund Holdings

ETF and mutual fund activity breakdown showing buying vs selling funds, top fund holders, and detailed holdings.

Fund Activity

Q2 2026: 482 ETFs and mutual funds reporting

105 buying129 sellingNet: -24

105

248

129

Buying (105)

Unchanged (248)

Selling (129)

In total, funds bought 1.1M shares and sold 834.0K this quarter. Each fund counts once in the bar above, whatever the size of its move.

Bearish Signal

Funds distributing in Q2 2026

482 ETFs and mutual funds reporting

129 funds selling vs 105 buying

Top Fund Holders, ULTA

Largest 8 ETF and mutual fund positions by shares held, each fund's latest filing

SPDR SERIES TRUST

197.1K

Weight

0.97%

Jul 31, 2026No change

NATIONWIDE MUTUAL FUNDS

14.4K

Weight

0.00%

Jul 31, 2026Decreased

GLENMEDE FUND INC

4.1K

Weight

0.25%

Jul 31, 2026Decreased

Northern Lights Fund Trust

3.1K

Weight

0.01%

Jul 31, 2026No change

Listed Funds Trust

1.1K

Weight

19.51%

Jul 31, 2026No change

BMC FUND INC

500

Weight

0.55%

Jul 31, 2026No change

VIRTUS VARIABLE INSURANCE TRUST

208

Weight

0.02%

Jun 30, 2026No change

WILSHIRE MUTUAL FUNDS INC

198

Weight

0.00%

Jun 30, 2026No change

Ulta Beauty, Inc.· ULTA

Holdings Analysis

Insider Trading Activity

1.3Transaction History120Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings167Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights

Search stocks

Holdings Analysis

Insider Trading Activity

1.3Transaction History120Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings167Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights