Wayfair Inc.· W

🇺🇸 US · LargeBroad USNYSE

Consumer Cyclical Specialty Retail Website

Price: $102.46
Day: -0.04%
Mkt Cap: $14.03B
52W Range: $55.60 – $119.98
Volume: 2.91M
Beta: 3.00

D55D FrameworkQuarterly Data

Holdings Analysis

Insider activity, institutional flows, and fund ownership.

Smart Money: 3.4 / 5 (Neutral), from 3 of 3 components
Institutions Q2 2026: 515 institutions hold; 259 added, 144 reduced
Insiders Q3 2026: no purchases, 30 sales ($29.8M)

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Wayfair Inc.

W|Consumer Cyclical|Specialty Retail

Current price: $102

Smart Money

Dimension 5 of 5

Insider selling pace · Q3 2026

0.4x

quarter in progress, filings still arriving

Seller breadth · Q3 2026

3 sellers

vs 5.0 avg per quarter

Institutional net breadth · Q2 2026

+127

351 adding vs 224 reducing

Institutional ownership · Q2 2026

92.8%

515 institutions

Insider Selling Pace

Each quarter's selling vs this stock's own trailing 6-quarter average

Light <0.5xRoutineElevated >1.5xHeavy >3xBuying

Institutional Positions

Institutions adding above the line, reducing below, net as a line

NewIncreasedReducedClosedNet

Largest Institutional Holders, Q2 2026

By reported market value, and how each moved in the quarter

Holder

Change

FMR LLC

16.3M

-0.8%

CAPITAL WORLD INVESTORS

11.2M

-19.6%

BLACKROCK, INC.

5.0M

-12.9%

VANGUARD CAPITAL MANAGEMENT LLC

4.8M

+1.7%

RENAISSANCE TECHNOLOGIES LLC

4.5M

-9.9%

JUPITER TOPCO LLC

4.5M

+100.0%

ETF & Fund Activity, Q2 2026

How the covering funds split between buying, holding and selling

196

71 buying196 unchanged55 selling

322 funds held W in Q2 2026, holding 52.6M shares between them, down 3.8% on the quarter.

Largest fund holders

Vanguard Montgomery Funds14.4K sh

BlackRock Advantage SMID Cap Fund, Inc.14.0K sh

FIDELITY TREND FUND13.7K sh

Notable Insider Transactions, Q3 2026

Largest open-market purchases and sales by value in the last eight quarters

Sale · Nov 24

Shah Niraj

$8.5M

Sale · Jan 23

Shah Niraj

$8.2M

Sale · Jan 23

Conine Steven

$8.1M

Insider transactions from SEC Form 4 filings; institutional holdings from quarterly 13F filings, which are reported with a lag and can overlap between filers. 13F: quarterly institutional holdings report · ETF: Exchange-Traded Fund

See the complete picture

The full 5D Framework: Business Quality · Peer Comparison · Valuation · Analyst Sentiment · Smart Money

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Generated September 20, 2026

For educational purposes only. Not financial advice. Data may be delayed or incomplete.

Smart Money Sentiment

W Smart Money Sentiment Score

A weighted 1-5 sentiment score across three smart money signals.

Smart Money

3.4/5

Neutral

Weighted across 3 components

Component Breakdown (3 of 3 available)

Insider Activity

40% weight

Institutional Flow

50% weight

+32

Fund Flow

10% weight

+25

Overall Smart Money sentiment of 3.4/5 (Neutral) based on a weighted combination of 3 components. Insider activity uses a relative-baseline comparison against the stock's own history; institutional flow tracks position momentum and 13F share changes; fund flow measures ETF / mutual-fund buying vs selling. Higher scores indicate stronger bullish sentiment from professional investors.Last updated September 19, 2026.

Insider Trading Activity

Insider trading analysis comparing the latest quarter against the stock's own historical baseline.

Insider Selling Pace for W

Each quarter's selling vs the stock's own trailing 6-quarter average; 1.0x is typical for this stock. Green triangles mark quarters with insider buying.

Neutral

Routine insider selling in Q3 2026

30 sales totaling $29.8M (288.9K shares)

Share volume is below the historical pace (0.4x average)

3 different insiders sold this quarter

Buying seen in 1 of 15 quarters

0.4x

Selling pace

quarter in progress, filings still arriving

9.73%

Stake sold

of active insiders' holdings

3 sellers

Seller breadth

vs 5.0 avg per quarter

Q3 2025

Last insider purchase

buying in 1 of 16 quarters

Notable Recent Transactions, W

Top 8 highest-value insider trades from the last 8 quarters

Shah Niraj

CEO

Sell

80,355 shares at $105.85

≈9.6% of their stake at the time

Nov 24, 2025$8.51M

Shah Niraj

CEO

Sell

75,194 shares at $109.26

≈20.2% of their stake at the time

Jan 23, 2026$8.22M

Conine Steven

Co-Founder

Sell

74,408 shares at $109.26

≈20.0% of their stake at the time

Jan 23, 2026$8.13M

Conine Steven

Co-Founder

Sell

76,770 shares at $105.87

≈9.2% of their stake at the time

Nov 24, 2025$8.13M

Conine Steven

Co-Founder

Sell

142,870 shares at $52.38

≈34.3% of their stake at the time

Jul 1, 2025$7.48M

Shah Niraj

CEO

Sell

142,623 shares at $52.38

≈34.2% of their stake at the time

Jul 1, 2025$7.47M

Conine Steven

Co-Founder

Sell

67,608 shares at $108.34

≈15.4% of their stake at the time

Jan 23, 2026$7.32M

Shah Niraj

CEO

Sell

66,945 shares at $108.34

≈15.2% of their stake at the time

Jan 23, 2026$7.25M

Institutional Ownership Analysis

Institutional ownership analysis with position momentum, 13F share flow, and ownership percentage trends.

Institutional Positions for W

Institutions adding (new + increased) above zero, reducing (reduced + closed) below, net as a line

New Increased Reduced Closed Net (adding − reducing)

Bullish Signal

Institutions accumulating in Q2 2026

92.8% institutional ownership

Moderate accumulation: 351 adding vs 224 reducing

13F shares decreased by 0.7%, a modest change

Momentum improving from prior quarter

+127

Net breadth

351 adding vs 224 reducing

Accumulating

1.57

Add / reduce ratio

in Q2 2026

+12

New − closed

92 initiated, 80 exited

5 of 10

Top holders adding

largest holders with a known change

Position Changes

Q2 2026: how are institutions adjusting their positions?

+351 growing-224 shrinkingNet: +127

259

144

New (92)

Increased (259)

Reduced (144)

Closed (80)

Top Institutional Holders, W

Largest 8 institutional positions by ownership percentage as of Q2 2026

FMR LLC

16.3M

$1.5B

Ownership

12.33%

-0.8%

CAPITAL WORLD INVESTORS

11.2M

$1.0B

Ownership

8.47%

-19.6%

BLACKROCK, INC.

5.0M

$465.3M

Ownership

3.81%

-12.9%

VANGUARD CAPITAL MANAGEMENT LLC

4.8M

$441.4M

Ownership

3.62%

+1.7%

RENAISSANCE TECHNOLOGIES LLC

4.5M

$417.2M

Ownership

3.42%

-9.9%

JUPITER TOPCO LLC

4.5M

$413.0M

Ownership

3.39%

+100.0%

JANE STREET GROUP, LLC

4.2M

$392.7M

Ownership

3.22%

+3.6%

VANGUARD PORTFOLIO MANAGEMENT LLC

4.2M

$388.0M

Ownership

3.18%

-5.1%

ETF and Mutual Fund Holdings

ETF and mutual fund activity breakdown showing buying vs selling funds, top fund holders, and detailed holdings.

Fund Activity

Q2 2026: 322 ETFs and mutual funds reporting

71 buying55 sellingNet: +16

196

Buying (71)

Unchanged (196)

Selling (55)

In total, funds bought 2.3M shares and sold 4.3M this quarter. Each fund counts once in the bar above, whatever the size of its move.

Bullish Signal

Funds accumulating in Q2 2026

322 ETFs and mutual funds reporting

71 buying vs 55 selling (balanced)

Top Fund Holders, W

Largest 8 ETF and mutual fund positions by shares held, each fund's latest filing

Vanguard Montgomery Funds

14.4K

Weight

10.62%

Jun 30, 2026No change

BlackRock Advantage SMID Cap Fund, Inc.

14.0K

Weight

2.48%

Jun 30, 2026Increased

FIDELITY TREND FUND

13.7K

Weight

1.10%

Jun 30, 2026No change

NORTHERN LIGHTS FUND TRUST III

10.3K

Weight

0.07%

Jun 30, 2026No change

BERNSTEIN SANFORD C FUND INC

6.7K

Weight

0.00%

Jun 30, 2026No change

Alger ETF Trust

5.5K

Weight

2.58%

Jun 30, 2026No change

FIDELITY DESTINY PORTFOLIOS

5.3K

Weight

0.15%

Jun 30, 2026No change

PACIFIC SELECT FUND

5.1K

Weight

0.00%

Jun 30, 2026Decreased

Wayfair Inc.· W

Holdings Analysis

Insider Trading Activity

1.3Transaction History500Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings142Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights

Search stocks

Holdings Analysis

Insider Trading Activity

1.3Transaction History500Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings142Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights